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Criterion of YES ‘11
Criterion of YES ‘12
Competition will be comprised of 7 major rounds
Round 1 |
Round 2 |
Round 3 |
Round 7 |
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Clash Of The Titans/Brand War |
Round 4 |
Round 5 |
Round 6 |
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- Business Plan Competition
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*Top 10 teams of first 6 Rounds will qualify for Round 7.
Evaluation Criteria:
TEDx UCP and Workshops (Round 1) will be evaluated on the following basis
- The presence of 1 member will result in full marks in TEDx UCP
- The presence of all members will result in full marks in Workshops
- The absence of members will result in deduction of marks
- 2015 (Round 2) will be assessed on the following basis
- All participants are required to participate in the round
- Marks will depend on the evaluation of the jury
The Case Study (Round 3) will be evaluated on the following basis:
- Reasons
- Findings
- Recommendations
- Marks will depend on the evaluation of the jury
Surprise activities (Round 4) will be assessed on the basis
- All participants are required to participate in this round
The business plan (Round 5) will be evaluated on the following basis
- Novelty & Practicality of the Idea
- Business Plan Presentation
- Coordination among the team members
- Time management
Brand War (Round 6) will be evaluated on following basis:
- Description/Brief history of the Brand
- Re-launching the brand
- Marketing Mix, Segmentation, targeting and the positioning of the brand
- How catchy tag line/ universal selling proposition(USP) is
- A minute long Ad focusing on the brand vision
- Message should be clear
- Time duration (1 minute)
- Copied Ads will be disqualified.
Marks division:
Round 1: 20 marks
Round 2: 10 marks
Round 3: 10 marks
Round 4: 10 marks
Round 5: 25 marks
Round 6: 05marks
Round 7: 20 marks
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Total Marks 100 marks |
