- To create and disseminate scientific knowledge in the field of business and management which is globally as well as locally relevant;
- To prepare ethical and socially responsible leaders for professional positions in private, public, and third sector organizations in Pakistan and abroad;
- To prepare academic leaders with specialized knowledge and research skills for development of management sciences in the country;
- To provide mass access to state-of-the-art business and management education at territory level;
- To promote values of efficiency, equity, justice, fairness, transparency, rule of law, and moderation among students, faculty, and staff.