A paper presented by Assoc. Prof. Seema Arif  " Reputation of Private Universities in Pakistan and its Impact upon Student Satisfaction and Loyalty" was presented in IBA International Conference on Marketing (IBAICM 2012)  organized by IBA Karachi University, on 5th-6th May 2012.  The paper has won best paper award by the unanimous decision of the jury comprising, Senior fellow from Harvard University, USA, Head of International Marketing Department, Kings College, London UK and Dr. Khawaja Amjad Saeed.