Dr. Muniba Fatima Zahra
Assistant Professor
muniba.fatima@ucp.edu.pk
Ext: 221
Ext: 221
Dr. Muniba Fatima Zahra has completed her Ph.D. in Media and Communication. Her dissertation is focused towards Children’s media policy in Pakistan. She has more than 9 years’ teaching experience in different universities of Pakistan. She has supervised more than 40 postgraduate and undergraduate students for their final year projects (BS) and Theses (M.Phil.) She has been awarded UCP Best Teacher Award in 2022. She is also member of Human Research Ethics Committee, Monash University, Australia. She has also worked in Directorate of Public Relations (Sargodha). She has participated in different national and international conferences and her scholarly work has also been published in renowned research journals. She has strong grip on SPSS, Citavi, Mendeley, NVivo, Endnote, Smart Partial Least Square, Quirkos. Dr. Muniba’s research interests include Media, Culture and Society, Health Communication and Digital Media.
| Ph.D | Media and Communication | University of Central Punjab | 2022 |
| M.Phil | Theory and Research | University of Sargodha, Sargodha | 2009 |
| Masters of Arts | Mass Communication | University of Sargodha, Sargodha | 2007 |
| Bachelors of Arts | Economics and Journalism | University of Sargodha, Sargodha | 2005 |
| Assistant Professor | UCP | July 2022- Till Present |
| Senior Lecturer | UCP | 2020 till 2022 |
| Lecturer | UCP | 2014-2019 |
| Lecturer | UOSL | 2013-2014 |
| Subject Specialist (Communication Studies) | Lahore Grammar College | 2011-2012 |
| Information Officer | DPR | 2010-2011 |
| 1 | Zahra, M. F., Qazi, T. A., Ali, A. S., Hayat, N., & ul Hassan, T. (2022). How Tiktok addiction leads to mental health illness? Examining the mediating role of academic performance using structural equation modeling. Journal of Positive School Psychology, 6(10), 1490-1502. |
| 2 | Anas, M., Ikhlaq, A., & Zahra, M.F. (2022). Multiplatform News Consumption and Political Participation: Testing O-S-R-O-R Model. Global Social Sciences Review. 6(2), 315-336. |
| 3 | Zia, M., Zahra, M. F., & Hayat, N. (2021). Instagram Beauty Influencers and Purchase Decisions: Exploring The Mediating Role of Source Credibility. VFAST Transactions on Education and Social Sciences, 9(3), 01-10. |
| 4 | Zahra, M. F., Baig, F., & Hassan, T. U. (2021). Media Exposure and Child Psychology: Parental Perceptions about Effects. Academic Journal of Interdisciplinary Studies, 10(1), 113-124. (X Category) |
| 5 | Ahmad, I., Fatima, M., & Ali, F. (2021). News Media Use and Civic Engagement: The Mediating Role of Social Capital and Civic Accountability. Media Education-Mediaobrazovanie, 17(2), 177-188. (Y Category) |
| 6 | Mussarrat, R., Zahra, M. F., & Ashraf, A. (2021) ISPR productions vs. nationalism, inclination to join army and image building: Case of Pakistan’s military operations. Global Social Sciences Review, 6(3), 1-8. |
| 7 | Zahra, M. F., Ali, A. S., Ashraf, A., Farooqi, A., & Akhtar, F. (2021). COVID-19 Related Information and Psychological Wellbeing: Mediating Role of Employment Uncertainty Among Pakistani People. The Journal of Social Sciences Research, 7(1), 22-30. |
| 8 | Zahra, M. F., Mussarrat, R., & Masood, A., (2018). Exposure to crime reporting: Predictor of perceived stress and mood among young adults of Lahore. International Journal of Indian Psychology, 6(2), 140-151. |
| 9 | Mussarrat, R., Zahra, M. F., & Masood, A., (2018). Effect of Social Media on Youth Activism during 2013 Election in Pakistan. Mass Communicator: International Journal of Communication Studies, 12(2), 4-8 |
Conference Papers
| 1 | Paper “Crime News and Mental Health: Exploring Effects of Urdu Crime Reports on Young Adults” presentation in 1st International Media and Communication Conference on Two Centuries of Urdu Journalism, held on 23-25 November 2022 in Lahore, Pakistan |
| 2 | Paper “Exploring Parental Perception about the Effects of Television Watching on Child Psychology” presentation in FJWU–AMCAP International Media Conference, held on 17-18 February 2021 in Rawalpindi, Pakistan. |
| 3 | Paper “Motivation to Read, Comment and Like the Hate Speech Content on Facebook: An Exploratory Study” paper presented in 2nd International Conference on Media and Conflict (ICMC 2020), held on 11-12 February 2020, Islamabad |
| 4 | Paper “Coverage of Zainab Murder Case in Pakistan’s Print Media: A Case of Media Ethics and Responsibility” presentation in International Media Conference 2018 held on 28th – 30th June 2018 in Lahore |
| 5 | Paper “Use of Social Networking Sites for Expressing Opinion on Women Empowerment by Youth” presentation in International Media Conference 2018 held on 28th – 30th June 2018 in Lahore. |
| 6 | Paper “Latent Cost of Caring: Social Networking Sites based Emotions-Sharing and Mental Health of University Students” presentation in International Journalism Conference 2017 held on 9th – 11th December 2017 in Lahore. |
| 7 | Paper “Connectivism: E-Learning of Democratic Values on Social Media Public Spheres” accepted for presentation in 7th international conference on Information and Communication Technologies to be held on 30th -31st December, 2017 |