1 | Zia, M., Zahra, M. F., & Hayat, N. (2021). Instagram Beauty Influencers and Purchase Decisions: Exploring The Mediating Role of Source Credibility. VFAST Transactions on Education and Social Sciences, 9(3), 01-10. |
2 | Zahra, M. F., Baig, F., & Hassan, T. U. (2021). Media Exposure and Child Psychology: Parental Perceptions about Effects. Academic Journal of Interdisciplinary Studies, 10(1), 113-124. (X Category) |
3 | Ahmad, I., Fatima, M., & Ali, F. (2021). News Media Use and Civic Engagement: The Mediating Role of Social Capital and Civic Accountability. Media Education-Mediaobrazovanie, 17(2), 177-188. (Y Category) |
4 | Mussarrat, R., Zahra, M. F., & Ashraf, A. (2021) ISPR productions vs. nationalism, inclination to join army and image building: Case of Pakistan’s military operations. Global Social Sciences Review, 6(3), 1-8. |
5 | Zahra, M. F., Ali, A. S., Ashraf, A., Farooqi, A., & Akhtar, F. (2021). COVID-19 Related Information and Psychological Wellbeing: Mediating Role of Employment Uncertainty Among Pakistani People. The Journal of Social Sciences Research, 7(1), 22-30. |
6 | Zahra, M. F., Mussarrat, R., & Masood, A., Exposure to Crime Reporting: Predictor of Perceived Stress and Mood among Young Adults of Lahore. International Journal of Indian Psychology, 6(2), 140-151. |
7 | Mussarrat, R., Zahra, M. F., & Masood, A., Effect of Social Media on Youth Activism during 2013 Election in Pakistan. Mass Communicator: International Journal of Communication Studies, 12(2), 4-8. |
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1 | Paper “Violence in Children’s TV Content and Aggression: Exploring the Effects through Parental Perceptions” Presentation in International Conference on Substance Use Disorder- ICSUD22. Held on 30-31 March 2022 in Lahore, Pakistan. |
2 | Paper “Exploring Parental Perception about the Effects of Television Watching on Child Psychology” presentation in FJWU–AMCAP International Media Conference, held on 17-18 February 2021 in Rawalpindi, Pakistan. |
3 | Paper “Motivation to Read, Comment and Like the Hate Speech Content on Facebook: An Exploratory Study” paper presented in 2nd International Conference on Media and Conflict (ICMC 2020), held on 11-12 February 2020, Islamabad |
4 | Paper “Coverage of Zainab Murder Case in Pakistan’s Print Media: A Case of Media Ethics and Responsibility” presentation in International Media Conference 2018 held on 28th – 30th June 2018 in Lahore |
5 | Paper “Use of Social Networking Sites for Expressing Opinion on Women Empowerment by Youth” presentation in International Media Conference 2018 held on 28th – 30th June 2018 in Lahore. |
6 | Paper “Latent Cost of Caring: Social Networking Sites based Emotions-Sharing and Mental Health of University Students” presentation in International Journalism Conference 2017 held on 9th – 11th December 2017 in Lahore. |
7 | Paper “Connectivism: E-Learning of Democratic Values on Social Media Public Spheres” accepted for presentation in 7th international conference on Information and Communication Technologies to be held on 30th -31st December, 2017. |
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