Dr. Sundus Mustaqeem
Assistant Professor
Sundus.mustaqeem@ucp.edu.pk
Freelance Journalist/Social & Communication Researcher/ TV & Radio Broadcaster
She has completed her PhD from School of Multi-Media Technology and Communication University of Utara Malaysia (UUM) Area: “Framing Communication Strategies Towards Countering Violent Extremism among Political and Military Leaders in Pakistan”.
| PhD | Communication | School of Multi-Media Technology and Communication SMMTC University of Utara (UUM) Malaysia | 2016-2021 |
| M.Phil | Communication Studies | Institute of Communication Studies (ICS), University of the Punjab Lahore | 2008-2010 |
| B.S (Hons) | Communication Studies | Institute of Communication Studies (ICS), University of the Punjab Lahore | - |
| M.A | Political Science | University of the Punjab Lahore | 2011-2013 |
| Assistant Professor | Faculty of Media & Communication (FMCS), University of the Central Punjab (UCP) Lahore | 2021- Present |
| Freelance Journalist | Independent Urdu Pakistan | 2021- Present |
| Radio Broadcaster (RJ) | Pakistan's oldest FM Radio Station FM 100 | 2006- Present |
| English News Reader and Anchor Person, at News & Current Affairs Channel | PBC Pakistan Broadcasting Corporation Islamabad Headquarters | 2020 |
| Free Lance Program Host | PTV News Pakistan Television Network | 2020 |
| Radio Broadcast Journalist (Service Provider) OC for Global News Beat, GNB | BBC Urdu Pakistan | 2020 |
| Radio Broadcaster, conducted & Produced Program “Exploring World via Radio with RJ Sundus” | UniUtama.FM University of Utara Malaysia | 2018-2019 |
| Senior Media Executive | Pakistan Garments Forum PGF, 6Six Sigma Apparels (online) | 2016- 2017 |
| visiting faculty Lecturer | "Television Production: Writing & Production Techniques" to MPhil in the University of Central Punjab, UCP Lahore | 2016 |
| Program Host | Hum Television Network (Hum Sitary & Masala TV) "Ifftar Platter" from Islamabad | 2014-2015 |
| Content Manager | Radio Magazine service in Ibex Solution Provider (Earth Factor) Islamabad | 2014 |
| Morning Show Host | Such Television Network in a Program “Such Savera | 2013-2014 |
| Professional | Master Trainer of Election Commotion of Pakistan ECP & UNDP, United Nations Development Programs | 2013 |
| Free Lance Researcher, Content Writer & Voice over Artist | Style 360 channel in the Program of “Report 360” of Hum Television Network | 2012 |
| Associate News Packaging Producer & as Voice over artist | Express News Channel | 2010 to 2011 |
| Senior Content Writer & Fashion Journalist | International online Fashion & Life Style Magazines Fashion Central www.fashioncentral.pk www.designerzcentral.com www.menzmag.com and www.womenzmag.com , E2ESP (End to End Solution Provider) | 2008 to 2010 |
| 1 | Produced PhD Thesis on Strategic Communication, School of Multi-Media Technology and Communication SMMTC University of Utara (UUM) Malaysia |
| 2 | Produced a Research Paper on “Contemporary Communication Strategies for Countering Violent Extremism in Pakistan” in International Journal of Research and Innovation in Social Science (IJRISS), Volume III Issue VI, June 2019 |
| 3 | Produced a Paper Communication Strategies Towards Preventing Violent Extremist Attacks in Pakistan, Published in South Asian Journal of Social Sciences and Humanities SAJSSH in October Volume 1 | Issue 2 October 2020 |
| 4 | Presented research paper "Secularism: Gateway towards Moderate Society" in an International Conference "Freedom of Expression: Glocal Politics of Emotions" held in Avari Hotel Lahore organized by the Institute of Communication Studies, University of the Punjab in November 2015 |
| 5 | Conducted Thesis on the ‘Billboard Advertisement in Lahore’ (A cultural adoption pattern among the elites of Lahore) as thesis Project in M.Phil (Research track), 2010 |
| 6 | Conducted Thesis on the topic 'Impact of Media in promoting Barbie Dolls among Girls' in B.S (Hons) 2008 as Final Thesis Project |