Ms. Rabail Niaz

Ms. Rabail Niaz

Ms. Rabail Niaz

Senior Lecturer

Rabail.niaz@ucp.edu.pk
Ext:

Ms. Rabail Niaz has 11 years of teaching experience: 5 years in FAST National University and 6 years in University of Central Punjab. She completed her M.Phil with distinction from Beaconhouse National University Lahore. In addition to her services as a lecturer at UCP, she has gained 4 years of broadcasting experience while working for FM92.6 where she has served as in-charge English News bulletin and English program. Currently, she is the focal person for FMMC Mentorship Program and a core team member of FMMC Digital Newsletter. Prior to the career in Academia, she has also worked as Creative Executive at Synergy Advertising, Soho Square and Out of the box (Time & Space). She has strong grip on concepts of advertising, public relations as well as broadcasting. Her research interests include advertising, public relations, analyzing films as well as broadcasting. Her academic research focuses on Qualitative research in the subject domains of Advertising, Public Relations Corporate Social Responsibility and digital media

MPhil Advertising & PR Beacon House National University 2013
Senior Lecturer UCP Current
Lecturer UCP 2016-2022
Visiting Lecturer FAST 2011-2016
Creative Executive Synergy 2009
Creative Executive Soho Square 2010
Creative Executive Out of the Box Solutions T&S 2010
Research Assistant SBnB Marketing Research 2006
1Corporate Social Responsibility in Pakistan • Research dissertation submitted as a requirement for the degree of MPhil in Mass Communication
2Impact of TVC advertisement of junk food on eating habits of children • Research dissertation submitted as a requirement for the degree of BS Honors in Mass Communication
3A qualitative perspective of Corporate Social Responsibility done by multinationals in Pakistan • Paper presentation in International Media Conference
4Source Credibility in Environmental Reporting of Two Different Media Landscapes • Paper Publication in Global Digital & Print Media Review IV(IV), 40-57

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