
Ms. Rabail Niaz
Senior Lecturer
Ext:
Ms. Rabail Niaz has 11 years of teaching experience: 5 years in FAST National University and 6 years in University of Central Punjab. She completed her M.Phil with distinction from Beaconhouse National University Lahore. In addition to her services as a lecturer at UCP, she has gained 4 years of broadcasting experience while working for FM92.6 where she has served as in-charge English News bulletin and English program. Currently, she is the focal person for FMMC Mentorship Program and a core team member of FMMC Digital Newsletter. Prior to the career in Academia, she has also worked as Creative Executive at Synergy Advertising, Soho Square and Out of the box (Time & Space). She has strong grip on concepts of advertising, public relations as well as broadcasting. Her research interests include advertising, public relations, analyzing films as well as broadcasting. Her academic research focuses on Qualitative research in the subject domains of Advertising, Public Relations Corporate Social Responsibility and digital media
MPhil | Advertising & PR | Beacon House National University | 2013 |
Senior Lecturer | UCP | Current |
Lecturer | UCP | 2016-2022 |
Visiting Lecturer | FAST | 2011-2016 |
Creative Executive | Synergy | 2009 |
Creative Executive | Soho Square | 2010 |
Creative Executive | Out of the Box Solutions T&S | 2010 |
Research Assistant | SBnB Marketing Research | 2006 |
1 | Corporate Social Responsibility in Pakistan • Research dissertation submitted as a requirement for the degree of MPhil in Mass Communication |
2 | Impact of TVC advertisement of junk food on eating habits of children • Research dissertation submitted as a requirement for the degree of BS Honors in Mass Communication |
3 | A qualitative perspective of Corporate Social Responsibility done by multinationals in Pakistan • Paper presentation in International Media Conference |
4 | Source Credibility in Environmental Reporting of Two Different Media Landscapes • Paper Publication in Global Digital & Print Media Review IV(IV), 40-57 |