Faculty of Management Sciences, in collaboration with Career Services Office, organized the “Cheezious – Brand Story Youth Engagement Seminar”, where students learned about the brand’s evolution from Cheezious’ senior leadership – Ms. Ainee Fatima, Country Head T&D, Mr. Muhammad Rameez Zarrar, Regional Head HR, and Ms. Uzma Kamal, CEO, EmpowerNET Global. The event featured discussions on brand history, HR strategies, and marketing practices, followed by a Q&A session where they addressed students’ career-related questions. The seminar concluded with closing remarks by Dr. Muhammad Athar Siddique, Dean of FOMS, who emphasized the importance of connecting academia and industry to produce professionals well-prepared for their careers.