Faculty of Media and Mass Communication has signed an MOU with Creative Junction (Pvt) Ltd, a prominent marketing and advertising agency, on September 27, 2024, to strengthen collaboration between academia and industry. The agreement was officially endorsed by Dr. Fawad Baig (Dean of FMMC, UCP), and Brig. (Retd) Muhammad Zubair Rehan (CEO of Creative Junction, Lahore). They were joined by Dr. Fahad Anis (Head of the Department at FMMC), and Mr. Qasim Rehan, focal person from Creative Junction. The key points of understanding and cooperation include: a) offering internship opportunities and educational visits for FMMC students at Creative Junction; and b) promoting the exchange of expertise in advertising and marketing through various seminars and workshops. The FMMC delegation visited the sections of audio/visual recording, designing, and editing. To conclude the event, Dr. Fawad Baig and Dr. Fahad Anis presented UCP souvenirs as tokens of appreciation to Brig. (Retd) Muhammad Zubair Rehan and Mr. Qasim Rehan.