Mr. Muhammed Saqib successfully defended his doctoral thesis titled “Self-Projection on Instagram: An Integrated Approach of Technology Acceptance Model, Dramaturgical Theory, and Gratifications Sought” on December 16, 2024. The research was guided by Dr. Atif Ashraf, the Head of the Department at FMMC. The evaluation process included contributions from two external experts: Dr. Tanveer Hussain, Assistant Professor at the University of the Punjab, and Dr. Muhammad Naeem, Head of the Department and Assistant Professor at Emerson University, Multan. The internal examiner was Dr. Saleem Akhtar, Assistant Professor at FMMC. The session was chaired by Dr. Fawad Baig, Dean of FMMC, who expressed his sincere congratulations to Mr. Muhammed Saqib for reaching this important academic achievement.
This significant milestone marks the culmination of years of hard work, dedication, and intellectual exploration. Mr. Saqib’s thesis contributes to understanding how individuals present themselves on social media platforms, particularly Instagram, by combining key theories and models. His achievement is a testament to the academic excellence and research capabilities fostered at FMMC.
