The UCP Innovation & Entrepreneurship Club organized an engaging session titled “The Secret Sauce”, featuring Saman Bashir, Advisor at Johnny & Jugnu. The session delved into the creative and strategic elements behind Johnny & Jugnu’s remarkable marketing success. Saman Bashir emphasized the importance of clear brand definition, consistent identity, emotional connection, and authenticity in storytelling. She also discussed how every customer experience shapes the overall brand narrative and how strategic, sustainable growth is more valuable than rapid expansion. The session offered aspiring entrepreneurs and marketers valuable insights into building strong, purpose-driven brands that resonate deeply with their audiences.
