UCP Business School organized 10th International Conference on Contemporary Issues in Business Management (ICIBM) on April 17 & 18, 2025. Day 1 featured Dr. Athar Siddiqui’s welcome address, followed by Prof. Dr. Şerife Zihni Eyüpoğlu’s, Near East University, Turkey online address. Keynote speeches included Dr. Muhammad Shehryar Shahid, LUMS and Mr. Zeshan Qureshi, CEO, Sparx Smartphones, offering insightful perspectives on innovation and leadership in today’s business world. Pro-Rector, Dr. Hammad Naveed’s special note emphasized the importance of research-led impact in academia.
The conference showcased research presentations across various tracks and best papers. Day 2 focused on applied learning, a Sparx Smartphones-sponsored Case Study Competition judged by Dr. Mansoor Junejo and Mr. Zeshan Qureshi, alongside workshops on Simulation Training by Dr. Nuno Arroteia (Bradford School of Management, UK) and SAP-ERP Training by Certify Me. Sponsors — Sparx Smartphones, MNBEC and TechnoGroove’s invaluable support made this conference a success
