The Faculty of Media and Mass Communication at UCP participated in the the 3rd International Media and Communication Conference (IMCC), organized by the media school of UMT in collaboration with University of Punjab. Prof. Fawad Baig, Dean FMMC, represented the faculty at the event and served as session chair with Dr. Atif Ashraf. Dr. Sadaf Zahra, Dr. Hina Adeeb, and Dr. Ali Ashraf co-chaired various sessions whereas Ms. Ashbeelah Shafaqat Ali moderated one of the sessions. 12 research papers were presented by faculty members and MPhil/PhD from FMMC, and 25 MPhil/MS students participated as attendees.