BS Digital Marketing (BSDM)

Program Info

The Bachelor of Science in Digital Marketing (BSDM) is a 4-year undergraduate degree comprising 127 credit hours. It is designed to prepare students for modern, data-driven, and technology-enabled marketing careers.

What makes BSDM stand out is its highly practical, tool-based approach. Students won’t just study concepts—they’ll use real-world platforms and software to plan, execute, and analyze marketing campaigns. From Google Ads, Meta Business Suite, SEMrush, and HubSpot to Salesforce, marketing automation platforms, and AI-powered analytics tools, students will gain hands-on experience throughout the program.

Key focus areas include:

Digital Strategy, SEO, E-Commerce, and Paid Ads
Performance Marketing, Marketing Automation, Web3, and CRM
Blockchain, Social Media Analytics, Branding, and Content Creation
Freelancing Tools, Programmatic Ad Buying, and AI in Marketing

With live projects, simulations, internships, and a final capstone project, BSDM ensures graduates are not only job-ready but also freelance-ready—capable of launching their careers from anywhere, even before graduation.

Outline

The BSDM program balances general education, business fundamentals, interdisciplinary knowledge, and advanced digital marketing competencies. Key components include:

General Education – 31 Cr. Hrs.
Major Courses – 66 Cr. Hrs.
Interdisciplinary Courses – 12 Cr. Hrs.
Electives – 12 Cr. Hrs.
Capstone Project – 3 Cr. Hrs.
Internship – 3 Cr. Hrs.

Key Subjects Include

Digital Marketing, Brand Management, SEO & E-Commerce
Content Strategy & Production, Programmatic Advertising
Digital Business Models, Machine Learning
Cyber Law, Digital PR, Growth Hacking
Web3, Marketing Automation & CRM

The program includes simulations, real-world projects, and mandatory internships for hands-on learning.

Eligibility Criteria

To be eligible for admission into the BSDM program, applicants must meet the following criteria:

Academic Qualification: At least 45% marks in intermediate or equivalent

Admission Test: All applicants are required to pass the UCP Admission Test

Selection Criteria

Matric	Intermediate	Admission Test
10%	45%	45%

Fee Structure with Scholarship

Program Name: BS Digital Marketing (BSDM)

Admission Fee: 25,000

Per Credit Hour Fee	1st Sem Total Fee	1st Installment	1st Installment with 25% Scholarship	1st Installment with 30% Scholarship	1st Installment with 50% Scholarship	1st Installment with 75% Scholarship	Total Credit Hours	Total Fees (Incl Admission Fees)
10,000	185,000	105,000	85,000	81,000	65,000	45,000	127	1,295,000

Disclaimer

The above-mentioned fee structure is for illustration purpose only. UCP reserves the rights to make changes in the Fee Structure whenever deemed necessary or appropriate.

Tentative Study Road Map

The program runs across eight regular semesters (Fall & Spring) with a Summer Semester for internships or deficiency courses. Students complete:

Foundational courses in the first two years
Advanced marketing, analytics, and tech courses in later semesters
Electives and specialization options
Internship after the 5th semester
Capstone Project in the final semester

Semester I (16 Credit Hours)

Sr. No.	Course Codes	Course Title	Category	Credit Hours	Pre-requisites
1	QR101	Quantitative Reasoning I	General Ed	3
2	ICTL101	Application of Information & Communication Technologies (ICT)	General Ed	2+1
3	ENG110	Functional English Social Science*	General Ed	3
4	DMMK1103	Fundamentals of E-Business	Major	3
5	PAK102	Ideology & Constitution of Pakistan	General Ed	2
-	-	Total Credit Hours	-	16

Semester II (17 Credit Hours)

Sr. No.	Course Codes	Course Title	Category	Credit Hours	Pre-requisites
1	QR201	Quantitative Reasoning II	General Ed	3	Quantitative Reasoning I
2	ENG211	Expository Writing	General Ed	3	Functional English
3	BAMG1823	Fundamentals of Management	Major	3
4	BAMK1113	Fundamentals of Marketing	Major	3
5	BAAF1223	Financial Accounting	Major	3
6	CCE201	Civics and Community Engagement	General Ed	2
-	-	Total Credit Hours	-	17

Semester III (16 Credit Hours)

Sr. No.	Course Codes	Course Title	Category	Credit Hours	Pre-requisites
1	BAMG2843	Business Communication	Major	3
2	BAMK2113	Fundamentals of Business Analytics	Major	3
3	BAMK2123	Marketing Management	Major	3	Fundamentals of Marketing
4	AFFEC2703	Principals of Economics	Major	3
5	ISL201	Islamic Studies	General Ed	2
6	-	Arts & Humanities**	General Ed	2
-	-	Total Credit Hours	-	16

Semester IV (18 Credit Hours)

Sr. No.	Course Codes	Course Title	Category	Credit Hours	Pre-requisites
1	-	Natural Sciences***	General Ed	2+1
2	DSCP1023	Programming Fundamentals	Interdisciplinary	3
3	DMMK2103	Digital Business Models	Major	3
4	BAIT2013	Information Systems & Modern World	Major	3
5	BAMG2603	Entrepreneurship	General Ed	3
-	-	Total Credit Hours	-	15

Semester V (15 Credit Hours)

Sr. No.	Course Codes	Course Title	Category	Credit Hours	Pre-requisites
1	BAMK4163	Digital Marketing	Major	3	Fundamentals of Marketing
2	BAMG3833	Fundamentals of Operations Management	Major	3
3	DMLW3003	Cyber Law & Ethics	Interdisciplinary	3
4	BAIT3473	Business Database Strategy	Major	3
5	DMMK3103	Brand Management	Major	3	Fundamentals of Marketing
-	-	Total Credit Hours	-	15

Semester VI (18 Credit Hours)

Sr. No.	Course Codes	Course Title	Category	Credit Hours	Pre-requisites
1	BAAF3213	Cost & Managerial Accounting	Major	3	Financial Accounting
2	BAMK4143	Advertisement & Promotion	Major	3	Fundamentals of Marketing
3	-	Digital Economy/International Business	Interdisciplinary	3	ICT/Fundamentals of Management
4	DMMK3113	Content Strategy & Production	Major	3	Fundamentals of Marketing
5	BAMG4583	Project Management	Major	3
-	-	Total Credit Hours	-	15

Semester VII (15 Credit Hours)

Sr. No.	Course Codes	Course Title	Category	Credit Hours	Pre-requisites
1	DMMK4103	Application of AI in Digital Marketing	Major	3
2	DMMK4113	Marketing Analytics	Major	3	Fundamentals of Marketing
3	-	Elective 1	3
4	-	Elective 2	-	3
5	DMMK4193	SEO & E-Commerce	Major	3
-	-	Total Credit Hours	-	15

Semester VIII (15 Credit Hours)

Sr. No.	Course Codes	Course Title	Category	Credit Hours	Pre-requisites
1	BAHU3043	Pakistan Today	Interdisciplinary	3
2	BAIT3443	Exploratory Data Analysis & Visualization	Major	3
3	-	Elective 3	-	3
4	-	Elective 3	-	3
-	-	Total Credit Hours	-	15
-	-	Total Credit Hours (BS DM)	-	127

Note: Field Internship of 3 Credit Hours will be offered in the summer semester once a student has studied 5 semesters

Career Opportunities

Graduates will be equipped for roles such as:

Digital Marketing Strategist
Social Media Manager
SEO/SEM Specialist
Content Marketing Manager
Performance Marketing Analyst
Brand Manager
Marketing Automation Specialist
Programmatic Ad Buyer
Web Analytics Expert
E-Commerce Consultant
Freelance Digital Marketer

Criteria for Award of Degree

To qualify for the BS Digital Marketing degree, students must:

Complete 127 credit hours
Maintain a minimum CGPA of 2.00 on a 4.00 scale
Successfully complete the internship and capstone project