In continuation of ORIC’s Summer 2025 course “Entrepreneurship: From Idea to Startup Launch”, Dr. Raja Irfan Sabir led a session on “Branding and Intellectual Property Protection”, emphasizing the role of branding in shaping customer perceptions and building market trust. He also explained key intellectual property rights, including patents, trademarks, copyrights, trade secrets, and best practices for protecting brands in both physical and digital spaces. The second lecture by Prof. Dr. Muhammad Akhyar Farrukh, Director ORIC – UCP, on “Patent Filing and Real-World Examples” guided participants through patent eligibility, filing processes with IPO Pakistan, and shared practical examples of patentable innovations.
