In continuation of ORIC’s “Entrepreneurship: From Idea to Startup Launch”, Mr. Ahsan Raza, Senior Graphic Designer, Communications Department led a session guiding participants through the essentials of visual storytelling and digital design. The lecture combined theory with practice, covering core design principles such as contrast, alignment, and proximity, while also demonstrating how to use emotion, color, and layout to strengthen a brand’s digital identity. Participants gained hands-on training in Adobe Illustrator and Adobe Photoshop, learning typography choices, color palette selection, visual hierarchy, and pre-publishing checks to ensure high-quality, platform-optimized content. Practical tips for using social media visuals to engage audiences on platforms like Instagram, Facebook, and LinkedIn were also shared.
