7 Reasons to Opt for a Digital Marketing Bachelor's Degree

The 21st-century economy is different from the 20th-century economy. Digitalisation, innovation, globalisation, and sustainability are the paramount elements of the 21st-century economy. This aims to address the complex challenges while enhancing resilience. Digital marketing, artificial intelligence, and business analytics are some of the modern fields. However, this article will help you explore the potential of a digital marketing bachelor’s degree. Let’s start. 

What is Digital Marketing?

Digital Marketing is a strategic approach to promote products and services using digital sources and online platforms. It aims to make potential customers aware of our products and services and help them make their purchases through our channels. 

This 21st-century economic practice is so effective and efficient that every business, institution, and consumer can easily connect while scrolling through their mobile feeds. According to the latest market insights, by 2030, around 90 per cent of businesses will be working online. 

Moreover, digital marketing is a comprehensive strategy to combine diverse online platforms. For instance, digital marketing is done through social media platforms, search engines, websites, blogs, and online marketplaces. Likewise, there is a diverse set of services you can adapt as a profession as a digital marketer.  In the following, we have listed the possible strategies you can follow in digital marketing for business growth through online resources. 

• Website Development
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Content Marketing 
• Social Media Marketing (SMM)
• Affiliate Marketing
• Email Marketing
• Mobile Marketing
• Webinars & Podcasts

Potential to Learn in Digital Marketing Bachelor’s Degree

There has been a huge shift towards digital marketing over the last five to six years. Pakistan is among the rapidly growing players on the global stage. However, the industry is still expanding. Therefore, it has huge growth potential. Because with every passing day, national and international businesses and consumers are going online and looking for their favourite products, honest customer feedback, and top economic choices, they can get value for money. With the emergence of artificial intelligence, the professionals in the world of digital marketing also have access to accurate and deep data insights. 

Scope of Digital Marketing in 2030

The scope of digital marketing is on a growing graph. Currently, it is touching $786 billion globally at the start of 2026. Search engines bring 96% of the traffic to the websites. Moreover, 58% of the users come through mobile devices. 

Hence, there is a huge chance to grow in this field. Moreover, a Digital marketing bachelor’s degree is a direct way to a successful career, with skills and knowledge all together. 

Market Trends for Digital Marketing 

Like other industries, digital marketing is also considered an industry. Therefore, for a successful career, as a professional, you must keep a close eye towards the market trend for digital marketing. According to the latest internet resources, in the future, digital marketing is aiming at the following areas. 

1. AI will be incorporated into digital marketing.
2. Soft skills will top the charts in this industry.
3. Companies will be driven by employee-generated content
4. Close collaboration with the customers is more valuable than collaboration with influencers
5. Voice search is going to capture a mature market
6. Generative Engine optimisation is the new normal

7 Reasons to Erol in Digital Marketing BS Degree

1. A Digital Marketing Bachelor’s degree develops a robust foundation and strategic mindset. This enables you to think strategically and design a plan with proper data analysis that will work effectively for your business. 
2. With BS Digital Marketing, you will have a 360-degree view of the digital economy. From search engine optimisation, search engine marketing, content marketing, storytelling, data analytics, email marketing, digital advertising platforms, with paid methods and effective audience management with the use of AI are a part of your learning and skill development. 
3. A bachelor’s degree in digital marketing will sharpen your skills and provide a solid base for diverse industries to help you work effectively. This competitive edge will help you stand out from the crowd without a proper diploma or education backup. 
4. With your digital marketing bachelor’s degree, you will be able to complete the international certifications. During your tenure, you will be doing multiple projects; add them to your portfolio.
5. With a deep knowledge base, you will also get a chance to earn hands-on experience, and you can also complete internationally accredited certifications like Google Analytics, the digital marketing Hubspot, etc
6. To be a successful digital marketer, you will need a blend of hard and soft skills. With a digital marketing bachelor’s degree, you will learn from expert and experienced faculty.
7. A Digital Marketing bachelor’s degree is your gateway to an entrepreneurial spirit for a successful future in the field of digital marketing. 

Apply for a Digital Marketing Bachelor’s Degree

You can apply for the digital marketing bachelor’s degree at the University of Central Punjab (UCP). The admission portal is open for spring 2026. The interested students can apply through the online admission portal. The course curriculum of the BS Digital Marketing degree at the UCP is readily available at the university. 

Conclusion

The scope of the digital marketing degree is vast and huge. Apply to the University of Central Punjab. 

Frequently Asked Questions (FAQs)

• What is BS digital marketing?

Digital Marketing Bachelor’s Degree is a four-year degree programme offered at the University of Central Punjab (UCP). The curriculum is developed on a practical and tool based approached. Which will not only develop your sound understanding. 

• What is a salary for a digital marketing professional?

The salary for a digital marketing professional varies from time to time, location to location, and from experience to experience. However, the range may move between PKR 30000- PKR 150000/- pm for entry-level positions. 

• What is the scope of BS digital marketing in Pakistan?

The scope of BS digital marketing is vast in Pakistan. The graduates can work on a domestic level and also can work on an international level via remote jobs or freelancing. 

• What does a Digital Marketing Bachelor’s Degree from UCP offer? 

The University of Central Punjab (UCP) offers an updated, HEC-recognised, industrially relevant and SLO-focused four-year degree programme for interested students.