BS Digital Marketing (BSDM)

Program Info

The Bachelor of Science in Digital Marketing (BSDM) is a 4-year undergraduate degree comprising 127 credit hours. It is designed to prepare students for modern, data-driven, and technology-enabled marketing careers.

What makes BSDM stand out is its highly practical, tool-based approach. Students won’t just study concepts—they’ll use real-world platforms and software to plan, execute, and analyze marketing campaigns. From Google Ads, Meta Business Suite, SEMrush, and HubSpot to Salesforce, marketing automation platforms, and AI-powered analytics tools, students will gain hands-on experience throughout the program.

Key focus areas include:

  • Digital Strategy, SEO, E-Commerce, and Paid Ads
  • Performance Marketing, Marketing Automation, Web3, and CRM
  • Blockchain, Social Media Analytics, Branding, and Content Creation
  • Freelancing Tools, Programmatic Ad Buying, and AI in Marketing

With live projects, simulations, internships, and a final capstone project, BSDM ensures graduates are not only job-ready but also freelance-ready—capable of launching their careers from anywhere, even before graduation.

Outline

The BSDM program balances general education, business fundamentals, interdisciplinary knowledge, and advanced digital marketing competencies. Key components include:

  • General Education – 31 Cr. Hrs.
  • Major Courses – 66 Cr. Hrs.
  • Interdisciplinary Courses – 12 Cr. Hrs.
  • Electives – 12 Cr. Hrs.
  • Capstone Project – 3 Cr. Hrs.
  • Internship – 3 Cr. Hrs.

Key Subjects Include

  • Digital Marketing, Brand Management, SEO & E-Commerce
  • Content Strategy & Production, Programmatic Advertising
  • Digital Business Models, Machine Learning
  • Cyber Law, Digital PR, Growth Hacking
  • Web3, Marketing Automation & CRM

The program includes simulations, real-world projects, and mandatory internships for hands-on learning.

Eligibility Criteria

To be eligible for admission into the BSDM program, applicants must meet the following criteria:
Academic Qualification: At least 45% marks in intermediate or equivalent
Admission Test: All applicants are required to pass the UCP Admission Test

Selection Criteria

MatricIntermediate Admission Test
10% 45% 45%

Fee Structure with Scholarship

Program Name: BS Digital Marketing (BSDM)

Admission Fee: 28,000

Per Credit Hour Fee 1st Sem Total Fee 1st Installment 1st Installment with 25% Scholarship 1st Installment with 30% Scholarship 1st Installment with 50% Scholarship 1st Installment with 75% Scholarship Total Credit Hours Total Fees (Incl Admission Fees)
10,700 199,200 113,600 92,200 87,920 70,800 49,400 131 1,429,700

Disclaimer

The above-mentioned fee structure is for illustration purpose only. UCP reserves the rights to make changes in the Fee Structure whenever deemed necessary or appropriate.

Tentative Study Road Map

Semester I (16 Credit Hours)

Sr. No.Course TitleCategoryCredit HoursPre-requisites
1QR101 Quantitative Reasoning I General Ed 3-
2 ICTL101 Application of ICT General Ed 2+1 -
3ENG110 Functional English General Ed 3 -
4Social Science* General Ed 2 -
5DMMK1103 Fundamentals of E-Business Domain specific 3 -
6BAHU2013 Pakistan Studies General Ed 2-
Total Credit Hours--16-

Semester II (18 Credit Hours)

Sr. No.Course TitleCategoryCredit HoursPre-requisites
1QR201 Quantitative Reasoning II General Ed3Quantitative Reasoning I
2ENG211 Expository Writing General Ed 3 Functional English
3BAMG1823 Fundamentals of Management Core 3 -
4BAMK2123 Marketing Management Core 3 -
5BAAF1223 Financial Accounting Core 3 -
6CCE201 Civics and Community Engagement General Ed 2-
7Fehm e Quran I General Ed 1-
Total Credit Hours--18-

Semester III (16 Credit Hours)

Sr. No.Course TitleCategoryCredit HoursPre-requisites
1BAAC2233 Business Finance Core 3 -
2BAMK4163 Digital Marketing Core 3 Marketing Management
3AFEC2713 Fundamentals of Economics Interdisciplinary 3 -
4 ISL201 Islamic Studies General Ed 2 -
5Arts & Humanities** General Ed 2 -
6PAK102 Ideology & Constitution of Pakistan General Ed 2-
7Fehm e Quran II General Ed 1-
Total Credit Hours--16-

Semester IV (18 Credit Hours)

Sr. No.Course TitleCategoryCredit HoursPre-requisites
1Natural Sciences*** General Ed 2+1 -
2BAMK2113 Fundamentals of Business Analytics Domain specific 3 ICT
3BAMG3813 Financial Management Core 3 -
4MGMT4573 Organizational Behavior Core 3 Fundamentals of Management
5BAMG2603 Entrepreneurship General Ed 3 Fundamentals of Management
6BAMG2843 Business Communication Interdisciplinary 3-
Total Credit Hours--18-

Semester V (15 Credit Hours)

Sr. No.Course TitleCategoryCredit HoursPre-requisites
1DSCP1023 Programming Fundamentals Interdisciplinary 3 Fundamentals of Business Analytics
2BAAF3213 Cost & Managerial Accounting Core 3 Financial Accounting
3DMMK3113 Content Strategy & Production Domain specific 3 Marketing Management
4DMLW3003 Cyber Law & Ethics Interdisciplinary 3 -
5 DMMK3103 Brand Management Domain specific 3 Marketing Management
Total Credit Hours--15-

Semester VI (15 Credit Hours)

Sr. No.Course TitleCategoryCredit HoursPre-requisites
1MGMT4803-Strategic Management Core 3 Fundamentals of Management
2BAMK4143 Advertisement & Promotion Domain specific 3 Marketing Management
3BAIT3473 Business Database Strategy Domain specific 3 Fundamentals of Business Analytics
4DMMK4193 SEO & E-Commerce Domain specific 3 Marketing Management
5BAMG4583 Project Management Domain specific 3 -
Total Credit Hours--15-

Semester VII (15 Credit Hours)

Sr. No.Course TitleCategoryCredit HoursPre-requisites
1DMMK4103- Applications of AI in Digital Marketing**** Core 3 -
2BAHU3033-Business Research Methods Core 3 -
3Elective 1 -3 -
4Elective 2 -3 -
5 Elective 3 -3 -
Total Credit Hours--15-

Semester VIII (15 Credit Hours)

Sr. No.Course TitleCategoryCredit HoursPre-requisites
1Elective 4 -3 -
2BAIT3443 Exploratory Data Analysis & Visualization Domain specific 3 Fundamentals of Business Analytics
3Elective 5 -3 -
4 Elective 6 -3 -
5 DM4903 Project I - 3 -
Total Credit Hours--15-

Note: Field Internship of 3 Credit Hours will be offered in summer semester once a student has studied 5 semesters

* Sociology/Psychology/Anthropology/Gender Studies
** Philosophy/Modern Muslim World/Foreign Language (Chinese, French, Arabic, Japanese)
*** Environmental Sciences/Human Geography/Ecology/Geology
**** The mandatory industry certification requirement will be embedded in this course.

Elective Courses (18 Credit Hours)

Students choose any six courses from the following pool:

Sr. No.Course CodeCourse Title
1 DMMK4123 Web Mining & Social Media Analysis
2 DMMK4133 Programmatic Media & Ad Buying
3 DMMK4143 Performance Marketing
4 BADS6493 Freelancing Tools & Techniques
5 DMMK4153 Consumer Insights
6 DMMK4163 Digital Public Relations
7 DMMK4173 Digital Branding Strategy
8 DMMK4183 Marketing Automation & CRM Systems
9 DMIT4403 Blockchain & Web3 in Marketing
10 DMIT4413 Growth Hacking & Digital Innovation
11 DMMK4113 Marketing Analytics
12 DMMK2103 Digital Business Models

Note: Students must select six electives (18 credit hours) over Semesters VII and VIII.

Career Opportunities

Graduates will be equipped for roles such as:

  • Digital Marketing Strategist
  • Social Media Manager
  • SEO/SEM Specialist
  • Content Marketing Manager
  • Performance Marketing Analyst
  • Brand Manager
  • Marketing Automation Specialist
  • Programmatic Ad Buyer
  • Web Analytics Expert
  • E-Commerce Consultant
  • Freelance Digital Marketer

Criteria for Award of Degree

To qualify for the BS Digital Marketing degree, students must:

  • Complete 127 credit hours
  • Maintain a minimum CGPA of 2.00 on a 4.00 scale
  • Successfully complete the internship and capstone project
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