BS Digital Marketing (BSDM)

Program Info

The Bachelor of Science in Digital Marketing (BSDM) is a 4-year undergraduate degree comprising 127 credit hours. It is designed to prepare students for modern, data-driven, and technology-enabled marketing careers.

What makes BSDM stand out is its highly practical, tool-based approach. Students won’t just study concepts—they’ll use real-world platforms and software to plan, execute, and analyze marketing campaigns. From Google Ads, Meta Business Suite, SEMrush, and HubSpot to Salesforce, marketing automation platforms, and AI-powered analytics tools, students will gain hands-on experience throughout the program.

Key focus areas include:

Digital Strategy, SEO, E-Commerce, and Paid Ads
Performance Marketing, Marketing Automation, Web3, and CRM
Blockchain, Social Media Analytics, Branding, and Content Creation
Freelancing Tools, Programmatic Ad Buying, and AI in Marketing

With live projects, simulations, internships, and a final capstone project, BSDM ensures graduates are not only job-ready but also freelance-ready—capable of launching their careers from anywhere, even before graduation.

Outline

The BSDM program balances general education, business fundamentals, interdisciplinary knowledge, and advanced digital marketing competencies. Key components include:

General Education – 31 Cr. Hrs.
Major Courses – 66 Cr. Hrs.
Interdisciplinary Courses – 12 Cr. Hrs.
Electives – 12 Cr. Hrs.
Capstone Project – 3 Cr. Hrs.
Internship – 3 Cr. Hrs.

Key Subjects Include

Digital Marketing, Brand Management, SEO & E-Commerce
Content Strategy & Production, Programmatic Advertising
Digital Business Models, Machine Learning
Cyber Law, Digital PR, Growth Hacking
Web3, Marketing Automation & CRM

The program includes simulations, real-world projects, and mandatory internships for hands-on learning.

Eligibility Criteria

To be eligible for admission into the BSDM program, applicants must meet the following criteria:

Academic Qualification: At least 45% marks in intermediate or equivalent

Admission Test: All applicants are required to pass the UCP Admission Test

Selection Criteria

Matric	Intermediate	Admission Test
10%	45%	45%

Fee Structure with Scholarship

Program Name: BS Digital Marketing (BSDM)

Admission Fee: 28,000

Per Credit Hour Fee	1st Sem Total Fee	1st Installment	1st Installment with 25% Scholarship	1st Installment with 30% Scholarship	1st Installment with 50% Scholarship	1st Installment with 75% Scholarship	Total Credit Hours	Total Fees (Incl Admission Fees)
10,700	199,200	113,600	92,200	87,920	70,800	49,400	131	1,429,700

Disclaimer

The above-mentioned fee structure is for illustration purpose only. UCP reserves the rights to make changes in the Fee Structure whenever deemed necessary or appropriate.

Tentative Study Road Map

Semester I (16 Credit Hours)

Sr. No.	Course Title	Category	Credit Hours	Pre-requisites
1	QR101 Quantitative Reasoning I	General Ed	3	-
2	ICTL101 Application of ICT	General Ed	2+1	-
3	ENG110 Functional English	General Ed	3	-
4	Social Science*	General Ed	2	-
5	DMMK1103 Fundamentals of E-Business	Domain specific	3	-
6	BAHU2013 Pakistan Studies	General Ed	2	-
Total Credit Hours	-	-	16	-

Semester II (18 Credit Hours)

Sr. No.	Course Title	Category	Credit Hours	Pre-requisites
1	QR201 Quantitative Reasoning II	General Ed	3	Quantitative Reasoning I
2	ENG211 Expository Writing	General Ed	3	Functional English
3	BAMG1823 Fundamentals of Management	Core	3	-
4	BAMK2123 Marketing Management	Core	3	-
5	BAAF1223 Financial Accounting	Core	3	-
6	CCE201 Civics and Community Engagement	General Ed	2	-
7	Fehm e Quran I	General Ed	1	-
Total Credit Hours	-	-	18	-

Semester III (16 Credit Hours)

Sr. No.	Course Title	Category	Credit Hours	Pre-requisites
1	BAAC2233 Business Finance	Core	3	-
2	BAMK4163 Digital Marketing	Core	3	Marketing Management
3	AFEC2713 Fundamentals of Economics	Interdisciplinary	3	-
4	ISL201 Islamic Studies	General Ed	2	-
5	Arts & Humanities**	General Ed	2	-
6	PAK102 Ideology & Constitution of Pakistan	General Ed	2	-
7	Fehm e Quran II	General Ed	1	-
Total Credit Hours	-	-	16	-

Semester IV (18 Credit Hours)

Sr. No.	Course Title	Category	Credit Hours	Pre-requisites
1	Natural Sciences***	General Ed	2+1	-
2	BAMK2113 Fundamentals of Business Analytics	Domain specific	3	ICT
3	BAMG3813 Financial Management	Core	3	-
4	MGMT4573 Organizational Behavior	Core	3	Fundamentals of Management
5	BAMG2603 Entrepreneurship	General Ed	3	Fundamentals of Management
6	BAMG2843 Business Communication	Interdisciplinary	3	-
Total Credit Hours	-	-	18	-

Semester V (15 Credit Hours)

Sr. No.	Course Title	Category	Credit Hours	Pre-requisites
1	DSCP1023 Programming Fundamentals	Interdisciplinary	3	Fundamentals of Business Analytics
2	BAAF3213 Cost & Managerial Accounting	Core	3	Financial Accounting
3	DMMK3113 Content Strategy & Production	Domain specific	3	Marketing Management
4	DMLW3003 Cyber Law & Ethics	Interdisciplinary	3	-
5	DMMK3103 Brand Management	Domain specific	3	Marketing Management
Total Credit Hours	-	-	15	-

Semester VI (15 Credit Hours)

Sr. No.	Course Title	Category	Credit Hours	Pre-requisites
1	MGMT4803-Strategic Management	Core	3	Fundamentals of Management
2	BAMK4143 Advertisement & Promotion	Domain specific	3	Marketing Management
3	BAIT3473 Business Database Strategy	Domain specific	3	Fundamentals of Business Analytics
4	DMMK4193 SEO & E-Commerce	Domain specific	3	Marketing Management
5	BAMG4583 Project Management	Domain specific	3	-
Total Credit Hours	-	-	15	-

Semester VII (15 Credit Hours)

Sr. No.	Course Title	Category	Credit Hours	Pre-requisites
1	DMMK4103- Applications of AI in Digital Marketing****	Core	3	-
2	BAHU3033-Business Research Methods	Core	3	-
3	Elective 1	-	3	-
4	Elective 2	-	3	-
5	Elective 3	-	3	-
Total Credit Hours	-	-	15	-

Semester VIII (15 Credit Hours)

Sr. No.	Course Title	Category	Credit Hours	Pre-requisites
1	Elective 4	-	3	-
2	BAIT3443 Exploratory Data Analysis & Visualization	Domain specific	3	Fundamentals of Business Analytics
3	Elective 5	-	3	-
4	Elective 6	-	3	-
5	DM4903 Project I	-	3	-
Total Credit Hours	-	-	15	-

Note: Field Internship of 3 Credit Hours will be offered in summer semester once a student has studied 5 semesters

* Sociology/Psychology/Anthropology/Gender Studies
** Philosophy/Modern Muslim World/Foreign Language (Chinese, French, Arabic, Japanese)
*** Environmental Sciences/Human Geography/Ecology/Geology
**** The mandatory industry certification requirement will be embedded in this course.

Elective Courses (18 Credit Hours)

Students choose any six courses from the following pool:

Sr. No.	Course Code	Course Title
1	DMMK4123	Web Mining & Social Media Analysis
2	DMMK4133	Programmatic Media & Ad Buying
3	DMMK4143	Performance Marketing
4	BADS6493	Freelancing Tools & Techniques
5	DMMK4153	Consumer Insights
6	DMMK4163	Digital Public Relations
7	DMMK4173	Digital Branding Strategy
8	DMMK4183	Marketing Automation & CRM Systems
9	DMIT4403	Blockchain & Web3 in Marketing
10	DMIT4413	Growth Hacking & Digital Innovation
11	DMMK4113	Marketing Analytics
12	DMMK2103	Digital Business Models

Note: Students must select six electives (18 credit hours) over Semesters VII and VIII.

Career Opportunities

Graduates will be equipped for roles such as:

Digital Marketing Strategist
Social Media Manager
SEO/SEM Specialist
Content Marketing Manager
Performance Marketing Analyst
Brand Manager
Marketing Automation Specialist
Programmatic Ad Buyer
Web Analytics Expert
E-Commerce Consultant
Freelance Digital Marketer

Criteria for Award of Degree

To qualify for the BS Digital Marketing degree, students must:

Complete 127 credit hours
Maintain a minimum CGPA of 2.00 on a 4.00 scale
Successfully complete the internship and capstone project