Office of Research, Innovation and Commercialization hosted Dr. Michael Arretz, Managing Director of the German Importers Association, and Mr. Sarim Mehmood, CEO of Fruit of Sustainability, for an interactive meeting with UCP Pro-Rector Dr. Hammad Naveed to explore collaboration opportunities, strengthen international market linkages, and enhance UCP’s engagement with global industry partners, particularly in sustainability, wastewater treatment, and export potential. During the session, Director ORIC Prof. Dr. Muhammad Akhyar Farrukh presented UCP’s key innovation initiatives, including the wastewater treatment project, fly ash bricks, and industry-ready prototypes from the food, pharmaceutical, and engineering sectors, which were highly appreciated for their commercialization potential. The delegation also toured UCP’s major research and innovation facilities, including the Wastewater Treatment Plant, Engineering Lab, COFIC, and Takhleeq, with participation from the Dean FOST, Director Innovation, faculty members, and the ORIC team.
