Directorate of Advanced Studies & Research organized Amjad Ali’s Ph.D. Open Defense. He defended his doctoral dissertation titled “The Role of Green Brand Personality, Green Brand Experience, Green Re-Purchase Intentions and Green Word of Mouth in Strengthening Green Consumer-based Brand Equity” under Dr. Muhammad Shehzad Hanif’s supervision. The Defense Committee comprised Dr. Waseem Hassan, Convener, Dr. Hasnain Abbas from the University of Lahore and Dr. Naeem Khan from Beaconhouse National University as External Examiners, and Dr. Haroon Qasim, Internal Examiner.
The defense featured a comprehensive question-and-answer session, highlighting the research’s significance, demonstrating academic rigour, and fostering meaningful academic discussion.
