The Marketing & Supply Chain Gala took heap on its 3rd and 4th day, and the campus seemed flamboyant with colourful stalls swaying in the hallways. It was time to give students a rating/ evaluation on their zealous efforts. Mr Muhammad Javed, CEO, Buraq Promotions, Kasur, was invited as an external evaluator. He spent approximately 2 hours visiting all the stalls and was accompanied by the Gala’s internal jury, who introduced themes of outlets. Students presented their group, business ideas and unique selling points. Based on this, the evaluator asked counter questions regarding business feasibility, market viability and product/ concept differentiation. Project on Autism was ranked higher among 21 competing projects. Mr Javed shared valuable marketing insights with emerging entrepreneurs and UCP Business School students. In the end, Dr Irfan Sabir, Head of the department, presented the guest with a token of appreciation.
