Faculty of Management Sciences’ session on “Data-Driven Decision Making for Entrepreneurs” under the coordination of Ms. Aneeza Azam and Ms. Madiha Bint-e-Riaz. The session was conducted by Mr. Asif Rafique, GM Supply Chain Planning and Operations Professional at Sapphire Retail Limited. The session provided insights into the role of data, analytics, and digital transformation in entrepreneurial success and business growth. Participants explored how data-driven approaches support strategic planning, operational efficiency, performance measurement, and informed decision-making in dynamic business environments. The discussion also highlighted the application of AI-driven decision support systems, business intelligence tools, and analytical thinking in addressing contemporary organizational challenges and creating sustainable competitive advantage.
