Department of Management & Entrepreneurship, UCP Business School hosting an insightful lecture by Zeshan Qureshi, CEO, Sparx Smartphones & Deploy Group. Zeshan Qureshi is a prominent leader in Pakistan’s tech and business sectors, with an extensive background as a Country Head, Samsung Pakistan & Afghanistan, Group Chief Marketing Officer, Q-Mobile, CEO, Haier Mobile and Founding CEO, Peshawar Zalmi.
Zeshan illuminated the importance of adaptability and flexibility in today’s dynamic business environment. His lecture covered strategies for effective brand development, the significance of embracing digital transformation, and the critical need to cultivate a culture of entrepreneurship within established organizations.
Furthermore, he explored potential opportunities for future collaboration with Deploy Group, including faculty-industry placements and research case writing initiatives.
