Faculty of Management Sciences at the University of Central Punjab (UCP) recently hosted an engaging research workshop bringing together Business School faculty and postgraduate students to explore how artificial intelligence is reshaping the research landscape. We were honoured to welcome Prof. Dr. Haslinda Abdullah, Professor at the Faculty of Business and Management, MAHSA University, Malaysia, as our guest speaker. Her session offered valuable insights into the evolving role of AI in academic and business research from methodology and data analysis to the broader implications for researchers navigating this new era.
