Hospitality Marketing: Case of Avari Hotel, Lahore
Guest Speaker Session on Hospitality Marketing: Case of Avari Hotel, Lahore
Department of Marketing, Operations & Supply Chain
UCP Business School
Guest Speaker: Ms Ayesha Khan:
Assistant Director (HR & Admn), WAPDA, Lahore
(Ex) Event Manager, Avari Hotel, Lahore.
Service marketing focuses on bringing intangible benefits to customers. Professionals use service marketing to build loyalty and maintain long-term relationships with customers. Service marketing is different from product marketing because it allows customers to personalize services based on their needs and receive them by meeting the service provider in person.
Ms Ayesha Khan explained the importance of the Services Industry and the focus on customer orientation in the Hospitality Industry. She briefed on the history, structure and core values of Avari Hotel and how it delivers the Brand promise. Ms Ayesha also provided insights regarding Avari Hotel’s uniqueness, strengths and weakness and gave a comparative elaboration with Pearl Continental, Lahore.