UCP Business School Marketing & Supply Chain Gala 2022

Author: muhammad haris | Posted Date: August 3, 2022 | Announcement |

In respect of imparting practical knowledge and equipping our students with the wisdom of tackling the hardships of the professional world through relating theory to practice, UCP Business School organised the Marketing & Supply Chain Gala 2022- a week of multiple activities in the domains of marketing and supply chain, from 20th till 24th June 2022. Ms Izza Rehman organised the event with the support of the Faculty and Student Management teams. The five competitions included:

The Innovative product/ service organisation competition.

Marketing Quiz competition
Project presentation competition
Video competition
Poster competition

The five industrial guest speaker sessions included sessions from; a) Dr Muhammad Rafique, Director, Business Incubation Centre, Superior University, b) Dr Redha Khalid, Clinical Psychologist, Children’s Hospital & Institute of Child Health, Lahore, and c) Mr Waqar Ahmed Bhutta, Director Marketing, Schazoo Laboratories Pvt Ltd. Lahore, d) Muhammad Javed, CEO, Buraq Promotions, Kasur, e) Mr Muhammad Tayyab, General Manager, Haseen Habib Corporation. The 5day exuberant event also included two training sessions by referred organisations of participating student groups; Fire and Earthquake safety by Live Safe and Autism guidance by Ease Autism. UCP Business School Marketing Gala has provided students with a platform to develop innovative business ideas and showcase their products/services, generate real-time customer leads and earn marginal profit. Around 600 students participated in various event competitions, and 20 IPS organisations launched their products and services. This activity has triggered an Entrepreneurial Mindset amongst the students and inaugurated new organisations.

Furthermore, the event will help students quickly get better job placements in the field of Marketing and Sales. The event’s goals included; Enhancing students’ hard skills through practical application of the theories studied. Group coordination improves students’ soft skills, such as team management, conflict resolution, stress management, etc. Engraving UCP’s values, especially integrity, respect, tolerance, commitment, service and creativity, through the collaboration of soft and hard skills. Bridging the gap between academic knowledge and industrial exposure. Better and timely placement of Alumni in industry and business world. They were helping UCP achieve more outstanding excellence through ‘validation from top rankings, accreditations, and awards from leading national and international academic organisations’, as these events act as milestones in achieving modern-world excellence. Lastly, the event is a lead for UCP’s way towards leading Entrepreneurial Educational Institution. The closing ceremony of the UCP Business School Marketing & Supply Chain Gala 2022 was conducted on 24th June 2022 in the main Auditorium at UCP. Director/ Dean Faculty of Management Studies, Mr Shafique Ahmed Uqaili, graced the occasion as Chief Guest. HODs, faculty members, management and participants attended the ceremony. Chief Guest, Mr Shafique Ahmed Uqaili, appreciated the remarkable efforts made in student development to elevate the academic and professional dimensions. The FMS management has suggested and approved the competitions to continue as the biannual event.