Prof. Dr. Fawad Baig

Prof. Dr. Fawad Baig

Dean,
Faculty of Media and Mass Communication

fawad.baig@ucp.edu.pk
(042) 35880007 Ext: 333

Profile Summary

Prof. Dr. Fawad Baig serves as Dean and Professor at the Faculty of Media and Mass Communication (FMMC), University of Central Punjab (UCP). He has 24 years of experience in academia and the television industry. He holds PhD degrees in Media & Communication Studies (Areas: Media Systems & Political Parallelism) from Technische Universität Dresden (TUD), Germany, graduating Magna Cum Laude (High Distinction), and in Computer Science (Areas: Adaptive Hypermedia & E-Learning) from the University of Education, Lahore. He also completed doctoral courses at Aarhus University (Denmark), NTNU (Norway), and the University of Perugia (Italy). Before joining academia, he served at Pakistan Television (PTV) for 14 years as Producer Programs/TV Director, producing 35 television projects, including dramas and documentaries. He has also directed and produced independent short films. His academic contributions include 35 research publications and 17 international conference papers, presented at leading forums such as ICA, IAMCR, ECREA, WAPOR, and the International Journal of Press/Politics Conference at the University of Oxford. He received the Naomi C. Turner Prize for Best Paper at the WAPOR Conference in Portugal in 2017 and the Best Researcher & Innovator Award at UCP. He serves as Editor-in-Chief of the UCP Journal of Mass Communication, is a Member of the Punjab Film City Authority, and has led a British Council-funded academic mobility project as Principal Investigator. He has organized an international media conference and three media symposiums, led the organization of film festivals and workshops, and supervised 9 PhD dissertations and 12 MPhil/MS theses & film projects.

Qualification

PhD Media & Communication Technische Universität Dresden, Germany2020
PhD Computer Science University of Education, Lahore, Pakistan2012

Experience

Dean Faculty of Media and Mass Communication (FMMC), UCP2023 till date
Professor Faculty of Media and Mass Communication (FMMC), UCP2025 till date
HoD Department of Media and Mass Communication at FMMC, UCP 2021 - 2024
Associate Professor Faculty of Media and Mass Communication (FMMC), UCP2020 - 2024
Director / Producer Programs Pakistan Television (PTV), Lahore Centre2005 - 2020

Publications

Click to View

  1. Mushtaq, S., & Baig, F. (2022). Reclaiming Public and Digital Spaces: Conundrum of Acceptance for Feminist Movement in Pakistan. In E. Tomalin & C. Starkey (Eds.), Religions, Gender and Society (pp. 103-118). UK: Routledge. (Scopus indexed)
  2. Mushtaq, S. & Baig, F. (2026). Reporting an ‘Enemy’: Role Conception and Influences on Pakistani Journalists Covering India. Journal of Applied Journalism & Media Studies (HEC: Category X; Impact Factor: 0.5).
  3. Awais, M., Ali, F, & Baig, F. (2026). Informative words, educative power: Analyzing newspaper functions in two decades of breast cancer coverage in Pakistan. Telematics and Informatics Reports. (HEC: Category X; Impact Factor: 4.7)
  4. Ashraf, A., Salman, A., & Baig, F. (2026). Perceived coping strategies for SMOG in Lahore: Investigating citizen participation and information dissemination within the information deficit model. The International Journal of Climate Change: Impacts and Responses. (Category: Y; Scopus Indexed)
  5. Qureshi, O. S., Ali, F., Baig, F. (2026). Guns, Gore, and Glory: A Content Analysis of Escalating Violence in Indian War Cinema (1990–2020). Galactica Media – Journal of Media Studies. (HEC: Category X; Impact Factor: 0.3)
  6. Ali, F., Awais, M., & Baig, F. (2026). Brick kilns, schools, and rights: Analyzing child labor coverage of two decades in English print media of Pakistan. Quality & Quantity. https://doi.org/10.1007/s11135-025-02257-w (Q1-ranked & Scopus indexed)
  7. Baig, F. & Mushtaq, S. (2025). Social media dynamics of partisan bias, rhetorical strategies, and affect polarization in Pakistan. Online Media & Society, 6(2), 45-60. (HEC Category: Y)
  8. Mushtaq, S., Sadia, H., Baig, F. (2025). Between Humor and Harm: Political Memes and Their Effects on Youth’s Political Efficacy. Human Nature Journal of Social Sciences, 6(2), 226-234. (HEC Category: Y)
  9. Bakhtiar, F., Ismail, M. & Baig, F. (2024). Pak-India relations: A comparative analysis of political cartoons. Media, War and Conflict, 17(2), 145-162 (HEC Category: W; Impact Factor: 1.7).
  10. Tarar, S. & Baig, F. (2024). Investigating the relationship between personality traits and motivations to use social media among university students in Pakistan. Online Journal of Communication and Media Technologies, 14(2). (HEC Category X; Impact Factor 0.7)
  11. Mehboob, K. & Baig, F. (2024). Voices of Resistance and Cultural Identity: A Thematic Analysis of Pakistani Rap Songs (2019-2021). Remittances Review, 9(2), 5578-5592. (HEC Category X)
  12. Khurshid, T. & Baig, F. (2024). Relationship of Smartphone Use and Job Performance: Insights from Electronic Media Industry in Pakistan. FWU Journal of Social Sciences, 18(2). (HEC Category X; Impact Factor 0.8)
  13. Bakhtiar, F. & Baig, F. (2024). Enhancing emergency communication: A comprehensive analysis of the Rescue 1122 Mobile App. Migration Letters, 21(S11), 886-902 (HEC Category X)
  14. Tarar, S. S. & Baig, F. (2024). Relationship between the Big Five Personality Traits and Time Spent Using Social Media among University Students in Pakistan. Remittances Review, 9(1), 1406-1417. (HEC Category X)
  15. Baber, A. & Baig, F. (2022). The impact of educational videos on the academic performance of university students in distance learning. Journal of Positive School Psychology, 6(12), 1233-1249. (HEC Category X)
  16. Khalid, B., & Baig, F. (2021). The Icons Speak Out: An Iconographic Analysis of Pakistani Animated TV Series Burka Avenger. Research Journal of Social Sciences & Economics Review, 2(3), 55-65. (HEC Category: Y)
  17. Ashraf, A., & Baig, F. (2021). Evaluating the Effectiveness of Information Systems in Media Organization: A Study of Pakistan News TV. Journal of Media Studies, 36(2), 33-66. (HEC Category: Y)
  18. Zahra, M. F., Baig, F., & Hassan, T. (2021). Media Exposure and Child Psychology: Parental Perceptions about Effects. Academic Journal of Interdisciplinary Studies, 10(1), 113-124. (HEC Category: X; Scopus Indexed)
  19. Mushtaq, S., Baig, F., & Suleman, M. B. (2018). Political Efficacy and Patterns of Online and Traditional Media Consumption among University Students. Journal of Political Studies, 25(2), 167-179. (HEC Category: X)
  20. Mushtaq, I., Baig, F., & Mushtaq, S. (2018). The Role of Political Parties in Political Development of Pakistan. Pakistan Vision, 19(1), 176-190. (HEC Category: Y)
  21. Baig, F. (2017). A Critical and Comparative Study of Adaptive Hypermedia Technologies. Sindh University Research Journal (Sci. Series), 49(4), 689-692. (HEC Category: X)
  22. Mushtaq, S. & Baig, F. (2016). Indian Media System: An Application of Comparative Media Approach. South Asian Studies, 31(2), 45-63. (HEC Category: X)
  23. Mushtaq, S., Baig, F., & Iftikhar, G. (2016). Exploring Transition in Indian Perspective about Kashmir Issue through its Mainstream Cinema, 1992-2015. Pakistan Vision, 17(1), 172-189. (HEC Category: Y)
  24. Mushtaq, S. & Baig, F. (2015). Reporting Pak-Afghan Relations: A Comparative Analysis of Pakistani and Afghan Media. Journal of Research Society of Pakistan,52(2), 33-42. (HEC Category: Y)
  25. Baig, F. (2015). Application of Teaching Methods in Mathematics at Secondary Level in Pakistan. Pakistan Journal of Social Sciences, 35(2), 935-946. (HEC Category: Y)
  26. Mushtaq, S. & Baig, F. (2015). The Relationship of TV News Channels Consumption with Political Participation, Political Knowledge and Civic Engagement. Asian Social Science, 11(12), 46-54. (Scopus Indexed)
  27. Baig, F. (2014). Quality Assessment of COFALE: A Framework for Development of Adaptive Educational Hypermedia Systems. Journal of Quality and Technology Management, 10(2), 95-108. (HEC Category: X)
  28. Baig, F. (2011). Comparative Study of Frameworks for the Development of Better Quality Adaptive Hypermedia Based Educational Systems. Journal of Quality and Technology Management, 7(2), 63-82. (HEC Category: X)
  29. Baig, F. (2009). Khwab aur Haqeeqat ka Rishta (Dream: Its relation to reality). Takhliqi Adab, 6, 295-298. (HEC recognized)
  30. Baig, F. (2008). Development of Digital Library for Web Based Education. ALMAS, 10, 14-20. (HEC recognized)
  31. Baig, F. (2008). Intelligent Software Agents: Anatomy and Applications. Pakistan Journal of Science, 60(1-2), 48-52. (HEC Category: Y)
  32. Baig, F. (2006). Faslaati Taleem: Video Muqalmay ka Kirdaar (Distance education: The role of video conferencing). Takhliqi Adab, 3, 357-363. (HEC recognized)
  33. Baig, F., Nawaz, N., & Rehman, S. (2005). Expert Systems for Decision Making in Agriculture Sector. Journal of Agriculture and Social Sciences, 1(2), 208-211.
  34. Baig, F. (2004). Rawait-e-Mattan ka Tai’yun [In Urdu]. ALMAS, 7, 145-153.
  35. Baig, F. (2003). Distance Education under the Shadow of Information Technology. Journal of Elementary Education, 13(1), 68-73.

Conference Papers

Click to View

  1. Mushtaq, S. & Baig, F. (2017, July 15-17). Media Partisanship and Polarized Public Opinion on Social Media. Presented at the 70th Annual Conference of World Association for Public Opinion Research (WAPOR), Lisbon, Portugal.
  2. Baig, F. & Mushtaq, S. (2017, Sep 27-29). Media Partisanship, Political Rhetoric and Polarized Public Opinion on Social Media. Presented at the 3rd Annual International Journal of Press/Politics (IJPP) Conference organized by the Reuters Institute for the Study of Journalism, University of Oxford, the UK.
  3. Baig, F. & Mushtaq, S. (2018, May 24-28). Media in Theocratic Democracy: The Case of Iranian Media System in Comparative Perspective. Presented at the 68th Annual International Communication Association (ICA) conference, Prague, Czech Republic.
  4. Baig, F., & Mushtaq, S. (2019, July 07-11). How real is the perceived media bias? Selective exposure of audience to partisan media. Presented at the International Association for Media and Communication Research conference (IAMCR), Madrid, Spain.
  5. Mushtaq, S., Baig, F., & Hassan, T. (2021, July 11-15). Attachment or detachment in Conflict Reporting? Examining the Relation of Peace Journalism and Objectivity. Presented (online) at the International Association for Media and Communication Research Conference, Nairobi, Kenya.
  6. Mushtaq, S., & Baig, F. (2021, July 11-15). Factors influencing journalists of rival countries: The case of conflict reporting in India and Pakistan. Presented at the International Association for Media and Communication Research Conference, Nairobi, Kenya.
  7. Mushtaq, S., & Baig, F. (2021, May 27-31). Pakistani Women Activism in Public and Digital Spaces: Understanding Issues and Narratives of New Wave of Feminist Movement. Presented at the virtual 71st ICA Conference, USA.
  8. Zahra, M. F., Baig, F., & Hassan, T. (2021, Feb. 17-18). Exploring Parental Perception about the Effects of Television Watching on Child Psychology. Presented at FJWU–AMCAP International Media Conference, Rawalpindi.
  9. Zahra, M. F., Baig, F., & Hassan, T. (2022, March 30-31). Violence in Children’s TV Content and Aggression: Exploring the Effects through Parental Perceptions. Presented at International Conference on Substance Use Disorders, UCP, Lahore.
  10. Sohail, A., Mushtaq, S., & Baig, F. (2022, July 11-15). Hate and humor in user generated content on social media: The study of memes on India and Pakistan conflict. Presented at the International Association for Media and Communication Research (IAMCR) Conference, Tsinghua University, Beijing, China.
  11. Mukhtar, M., Mushtaq, S., & Baig, F. (2022, July 11-15). Conspiracy theories on digital platforms and their effects: The case of Malala Yousafzai. Presented at the International Association for Media and Communication Research (IAMCR) Conference, Tsinghua University, Beijing, China.
  12. Zaidi, S. S. & Baig, F. (2022, Nov. 23-25). Partisanship in the mainstream TV news channels of Pakistan: A comparative analysis. Presented at the 1st International Media and Communication Conference, UMT, Lahore.
  13. Ali, A. & Baig, F. (2022, Nov. 23-25). Exploring objectivity and journalistic styles in the Pakistani electronic media: A content analysis of TV news bulletins. Presented at the 1st International Media and Communication Conference, UMT, Lahore.
  14. Ali, A. & Baig, F. (2024, May 29-30). Investigating objectivity and journalistic styles in Pakistani news bulletins. Presented at the 2nd International Media Conference, organized by Faculty of Media and Mass Communication, UCP.
  15. Saghir, S. & Baig, F. (2024, May 29-30). Influence of privacy concerns and privacy self-efficacy with self-disclosure practices among Generation Z in Pakistan on social media platforms. Presented at the 2nd International Media Conference, FMMC, UCP.
  16. Qureshi, O. S., & Baig, F. (2025, May 29-30). Violence on Screen: A Comparative Study of War Films in Pakistani and Indian Cinema (2011–2020). Presented at the 3rd International Media and Communication Conference, UMT, Lahore.
  17. Qureshi, O. S., & Baig, F. (2026, Feb. 11-12). Mapping Violence and Gender in Indian Action Cinema: A Longitudinal Analysis of IMDb Film Synopses (2000–2025). Presented at the 11th MCAP-BNU International Conference 2026, BNU, Lahore

International Programs Merit List Apply Online Our Newsletter