Yakhshi Saleem
Lecturer
yakhshi.saleem@ucp.edu.pk
Ext: 221
Ext: 221
Ms. Yakhshi Saleem has been serving at UCP as a lecturer in FMCS Since 2015. With major interests in TV, Radio and Film production, she completed her MPhil. in Media Studies (Professional track) from Kinnaird College Lahore. She has also remained associated with Dunya TV for a professional training program and Radio Kinnaird as a Presenter. Ms. Yakhshi is a member of the team who pioneered the launch of 24/7 campus radio setup 92.6 FM UCP ki Dunya. She has headed the UCP Media Club as a Patron for two years and organized the first ever Film and Documentary Competition at UCP with the title of “UCP Dream and Screen Contest”. Her areas of expertise are Broadcast journalism, TV/Radio production and Visual communication.
| M.Phil | Media Studies (Professional track) | Kinnaird College for Women, Lahore | 2012- 2014 |
| BA (Honors) | Mass Communication | Kinnaird College for Women, Lahore | 2007- 2011 |
| Lecturer | University of Central Punjab | 2015 to present |
| Trainee Associate Producer | Dunya TV | March 11- June 11, 2015 |
| Radio presenter and reporter | Radio Kinnaird 97.6 FM | 2012-2013 |
| 1 | Saleem, Y., Ramzan, M. & Adeeb, H. (2020). “Empirical evidences and public perception of ethical standards violation by TV channels” Pakistan Journal of Information Science. Vol 51 (4). (In press) |
| 2 | Saleem, Y., Ramzan, M., Adeeb, H. & Akram, I. (2021). “Dissemination of sensational news and media regulatory authorities in Pakistan” Pakistan Journal of Information Science, Vol 52 (2). (In press) |