
Yakhshi Saleem
Senior Lecturer
Ext: 221
Ms. Yakhshi Saleem is currently working as Senior Lecturer at Faculty of Media and Mass Communication, UCP. She has over 7 years of work experience in academia. With major interests in TV, Radio and Film production, she completed her M.Phil. in Media Studies (Professional track) from Kinnaird College Lahore. She has also remained associated with Dunya TV for a professional training program and Radio Kinnaird as a Presenter. Besides teaching, she has an extensive experience of managing the administrative tasks of the faculty. Ms. Yakhshi is a member of the team who pioneered the launch of 24/7 campus radio setup FM 92.6 UCP ki Dunya. She has headed the UCP Media Club as a Patron for two years and organized the first ever “Communication Carnival” and first ever Film and Documentary Competition at UCP with the title of “UCP Dream and Screen Contest”. Her areas of expertise are Broadcast journalism, Filmmaking and Visual communication.
MPhil | Media Studies (Professional track) | Kinnaird College for Women, Lahore | 2014 |
BA (Hons) | Media Studies | Kinnaird College for Women, Lahore | 2011 |
Senior Lecturer | Faculty of Media and Mass Communication, University of Central Punjab | January 01, 2023 - Present |
Lecturer | Faculty of Media and Mass Communication, University of Central Punjab | September 07, 2015- December 31, 2022 |
Trainee Associate Producer | Dunya TV | March 11 – June 11, 2015 |
1 | Saleem, Y., Ramzan, M. & Adeeb, H. (2020) “Empirical evidences and public perception of ethical standards violation by TV channels” Pakistan Journal of Information Science, Vol 51 (4). |
2 | Saleem, Y., Ramzan, M., Adeeb, H. & Akram, I. (2021) “Dissemination of sensational news and media regulatory authorities in Pakistan” Pakistan Journal of Information Science, Vol 52 (2). |