Dr. Saleem Akhtar Maghrana
Assistant Professor &
(PhD Program Coordinator and FILO)
Dr. Saleem Akhtar is an accomplished academic and media professional with over 10 years of experience in teaching, research, and industry practice. He is currently serving as an Assistant Professor and MPhil/MS Program Coordinator at the Faculty of Media and Mass Communication, UCP. He holds a PhD in Media Studies and was a Visiting PhD Scholar at Cardiff University’s School of Journalism, Media, and Culture, UK. Additionally, he earned an MPhil in Communication Studies and an MBA from The CTL Euro College, Cyprus. With prior leadership roles as Head of Department at UCP TV and Production House, as well as production experience at GNN TV and Midas (Pvt.) Ltd., Dr. Saleem bridges academia and industry expertise. His research focuses on journalism, broadcast media, digital communication, and political communication, with multiple published papers and supervised theses at FMMC, UCP.
Dr. Atif Ashraf
Assistant Professor & HoD, Department of Film, TV and Digital Media and Department of Media & Mass Communication
With over 20 years of experience in the media industry and academia, including roles as a Producer at Express News and as a Senior Producer and Shift in charge at Dunya TV and Aap News, I bring a wealth of expertise in content creation, academic research, production, editing, and news management. Currently I am serving as an Assistant Professor and HoD at the Faculty of Media and Mass Communication since March 2020, I hold a PhD in Media Studies with an extensive publication record, including 25 research papers and Nine conference papers. I have also won best researcher award of UCP at faculty level. I have produced five PhDs and 17 MPhil/MS graduates. As a graduate of the National Academy of Higher Education and an HEC-PhD-approved supervisor, I am committed to advancing knowledge and fostering the growth of future media professionals. My research interests are journalism practice and political communication.
Dr. Sadaf Zahra
Assistant Professor &
Editor (UCPJMC)
Dr. Sadaf Zahra is an Assistant Professorat Faculty of Media and Mass Communication, University of Central Punjab, Lahore. She has recently completed her PhD in Communication Studies from University of the Punjab, Lahore. She did her M.Phil. from Bahauddin Zakariya University, Multan with a distinction of Gold Medal. She is associated with University of Central Punjab since 2017; firstly, as Research Associate and then as Lecturer. Besides performing other various tasks at department level, she renders her services as head of departmental research committee, and Managing Editor of UCP Journal of Mass Communication. She is also working as reviewer of two International and one National Research Journal. She has more than 10 research publications in different HEC recognized journals likewise she has presented her research work in several national and international conferences. Ms. Zahra also has hands-on experience with soft-wares like SPSS, NVivo, Endnote, Citavi and Mendeley etc. Her areas of interest in research include Feminism, Media Ethics, Health Communication, and Cyberbullying.
