Guest Speaker Session—Services Marketing Strategy

Author: muhammad haris | Posted Date: June 7, 2022 | Announcement |

Service Design Innovation has become increasingly popular in the last decade to improve existing service offerings and create entirely new offerings continuously. Service design innovation is the creative application of design thinking methods to develop services. An online guest speaker session was arranged by Dr Raja Irfan Sabir, HoD, Department of Marketing, Operations & Supply Chain, UCP Business School, on the topic “New Service Development”. The session was arranged for a better understanding of · What is the importance of Service Innovation? · How Services can be Innovative? · How creative Ideas are generated? · Strategies for New Service Development The guest speaker, Mr Faheem Aslam (CEO, Alpha, Oman; and, Founder and Chairman, 7th Sense Designs, Pakistan), briefed the students that products are designed in product design, concepts for services are developed in service design. Either existing services can be improved, or new services can be created. By quoting local and foreign examples of Hospitality and Healthcare Industries, Mr. Faheem explained the concept of Design Innovation and the importance of the concept of “Empathy” being at the heart of Service Innovation

Activity Conducted (for information)

Event	Guest Speaker Session—Services Marketing Strategy-BAMK—6153–E1
Arranged by; Dept.	Department of Marketing, Operations & Supply Chain, UCP Business School
Arranged by: Individual/s	Dr Raja Irfan Sabir
Topic (if any)	New Service Development
Date and time	26-05-22 7:30pm to 8:30 PM
Resource Person Name	Mr Faheem Aslam, ACMA, CGMA CEO, Alphai, Oman. Founder and Chairman, 7^th Sense Designs, Pakistan. Financial Advisor, Golden Group of Companies, Oman
Education Learning Objectives:	· What is importance of Service Innovation? · How Services can be Innovative? · How creative Ideas are generated? · Strategies for New Service Development
Brief Description	Service Design Innovation has become increasingly popular in the last decade to continuously improve existing service offerings and create completely new offerings. Service design innovation is the creative application of design thinking methods to the development of services. An online guest speaker session was arranged by Dr Raja Irfan Sabir, HoD, Department of Marketing, Operations & Supply Chain, UCP Business School on the topic “New Service Development”. The Session was arranged with the objectives of providing a better understanding of: · What is importance of Service Innovation? · How Services can be Innovative? · How creative Ideas are generated? · Strategies for New Service Development The guest speaker, Mr. Faheem Aslam, (CEO, Alphai, Oman; and, Founder and Chairman, 7^th Sense Designs, Pakistan) briefed the students that just as products are designed in product design, concepts for services are developed in service design. Either existing services can be improved or completely new services can be created. By quoting local and foreign examples of Hospitality and Healthcare Industries, Mr. Faheem explained the concept of Design Innovation and the importance of the concept of “Empathy” being at the heart of Service Innovation.