To be eligible for admission to MS (Advertising and Public Relations), a candidate must satisfy the following requirements:

1. 16 years of education from a recognized university in any media related field.
2. 2.0 CGPA (Minimum) or 50% marks if the qualifying degree is earned from an annual system
3. UCP Graduate Admission Test
4. Interview

Graduates of MS in Advertising and Public Relations can pursue a wide range of career opportunities in both the public and private sectors. Some of the common career prospects for graduates in this field are the following:

• Advertising Account Executive/Manager:Graduates can work for advertising agencies, where they may be responsible for developing and executing advertising campaigns, managing client relationships, and ensuring campaign success.
• Public Relations Specialist/Manager: Public relations specialists and managers work to build and maintain a positive public image for organizations. They handle media relations, crisis communication, and strategic communication planning.
• Digital Marketing Manager: With the increasing importance of digital marketing, graduates can work as digital marketing managers, overseeing online advertising campaigns, content marketing, social media marketing, and SEO strategies.
• Media Planner/Buyer: Media planners and buyers work to identify the best media channels (TV, radio, digital, print) to reach a target audience effectively. They negotiate media buys and optimize ad placements.
• Corporate Communications Manager:In-house corporate communications professionals handle internal and external communications for organizations. They may manage employee communications, public relations, and crisis management.
• Social Media Manager:Social media managers are responsible for creating and implementing social media strategies, managing social media accounts, and engaging with audiences on platforms like Facebook, Twitter, and Instagram.
• Content Strategist/Manager: Content strategists and managers plan and create content for various marketing and PR purposes. They may work on blogs, websites, social media, and other platforms.
• Market Research Analyst: Market research analysts gather and analyze data to help organizations make informed marketing and PR decisions. They assess market trends, consumer behavior, and competitor strategies.
• Consultant or Freelancer:Some graduates choose to work as independent consultants or freelancers, offering their expertise in advertising, PR, or marketing to a variety of clients or organizations.
• Academic or Researcher: Graduates interested in academia or research can pursue teaching positions at universities or engage in research to contribute to the field\'s knowledge.
• Communication Officer for NGOs: Many nonprofit organizations and non-governmental organizations (NGOs) require professionals skilled in advertising and PR to raise awareness and support for their causes.
• Government/Public Sector: Government agencies, including those at the local, state, and federal levels, often employ communications specialists to manage public relations, community engagement, and government campaigns.

MS (Advertising and Public Relations)

• Sr. No. COURSE NAME ADMISSION FEE FEE PER CREDIT HOUR Total No. Of Credit Hours Total Fee
• 1MS (Advertising and Public Relations)25,00011,88030381,400

Disclaimer

The above-mentioned fee structure is for illustration purpose only. UCP reserves the rights to make changes in the Fee Structure whenever deemed necessary or appropriate.