BS Media & Communication Studies

The BS Media & Communication programme offers a wide range of theory and practical courses which include Public Relations, Advertising, Online Journalism, Productions, Broadcast Journalism, Visual Communications, News writing and many more will help the students in acquiring expertise in various fields of the media industry. Students will participate in a series of extension lectures, seminars and workshops by renowned Media Scholars & Professionals, to ensure that they keep up with the latest trends in the media market.

This programme ensures highly skilled media graduates who are equipped with practical experience through internships and projects lead to a successful career in the field of Media & Communication.

Outline

Each candidate of BS Media & Communication Studies degree is required to complete 134 Cr. Hrs. with the minimum CGPA of 2.0 on the scale of 4.0 as per the following detail:

Sr. No. Category Cr. Hrs.
1Compulsory Courses 25
2 General Courses Sciences 12
3 Foundation Courses 27
4Major Courses 24
5Specialization Courses 36
6Internship 4
7Project 6
Total134

Road Map

Year 1, Semester 1

Sr. No. Course Code Course Title Category Cr. Hrs.
1MCHU1003English ICompulsory3
2MCHU1023Pakistan StudiesCompulsory3
3MC1403Introduction to Mass CommunicationFoundation3
4MC1203News Reporting & Writig (English/Urdu)Compulsory3
5MC1513Introduction to Broadcast JournalismFoundation3
6MCCS1002Computer SkillsCompulsory2
Total17

Year 1, Semester 2

Sr. No. Course Code Course Title Category Cr. Hrs.
1MCHU1013English IICompulsory3
2MCHU1032Islamic StudiesCompulsory2
3MC1803Introduction to Digital MediaFoundation3
4MC1703International RelationsGeneral3
5MC1223Feature, Column & Editorial WritingMajor3
6MCEL1003Foreign LanguageCompulsory3
Total17

Year 2, Semester 3

Sr. No. Course Code Course Title Category Cr. Hrs.
1MCEL2013Speak WellCompulsory3
2MC2713Foundation of Public RelationsFoundation3
3MC2723Fundamentals of AdvertisingFoundation3
4MCHU2043Introduction to SociologyGeneral3
5MCEL2023Functional UrduGeneral3
6MC2813Storytelling in Digital AgeMajor3
Total18

Year 2, Semester 4

Sr. No. Course Code Course Title Category Cr. Hrs.
1MC2603Introduction to Film & Theater StudiesFoundation3
2MC2413Development CommunicationFoundation3
3MC2103Media Laws and EthicsMajor3
4MCMT2003StatisticsCompulsory3
5MC2213TV Production (News & Current Affairs)Foundation3
6MC2423Mass Communication TheoriesMajor3
Total18

Year 3, Semester 5

Sr. No. Course Code Course Title Category Cr. Hrs.
1MC3833Community MediaMajor3
2MC3613DocumentaryMajor3
3MC3003Research MethodsMajor3
4MC3503Data JournalismFoundation3
5MC3823Contemporary World MediaMajor3
6MC3303Contempory Issues in Politics & Economy of PakistanGeneral3
Total18

Year 3, Semester 6

Sr. No. Course Code Course Title Category Cr. Hrs.
1MC3xx3Specialization-ISpecialization3
2MC3xx3Specialization-IISpecialization3
3MC3xx3Specialization-IIISpecialization3
4MC3xx3Specialization-IVSpecialization3
5MC3xx3Specialization-VSpecialization3
Total15

For Sixth, Seventh and eighth semester each successful student will opt any one of the following specializations:

Professional Journalism (Electronic & Print Media)
Theater, Film & Television
Advertising & Public Relations
Digital Media and Entrepreneurship

Admission Criteria

At least 45% marks or 2nd division in F.Sc./FA/I.Com./ICS/A level or equivalent.

Prospects

Until the advent of TV, media, newspapers, magazines and journalism was a public service call. With changing mores of economy, media is now diverse in form and ownership. The rise of new media has created a whole range of new possibilities, and profiles such as Disc Jockeys or Radio Jockeys are not so unusual. A BS degree in media & communication studies opens up opportunities in Journalism, Productions, Film, Public Relations and Advertising, as a career.

In recent years we have perceived the extraordinary growth in the world of Media & Communication. With the increase in the number of television sets, news channels, radio stations, advertising, films and so much more with each growing day, the field seems to be exceeding into a matchless growth and along with it the option of its pursuers to have a dynamic career in the escalating media industry of Pakistan and abroad.

Fee Structure