Dr. Ali Ashraf

Dr. Ali Ashraf

Assistant Professor

ali.ashraf@ucp.edu.pk
Ext: 466

Profile Summary

With over 20 years of experience in the media industry and academia, including roles as a Producer at Express News and as a Senior Producer and Shift in charge at Dunya TV and Aap News, I bring a wealth of expertise in content creation, academic research, production, editing, and news management. Currently I am serving as an Assistant Professor and HoD at the Faculty of Media and Mass Communication since March 2020, I hold a PhD in Media Studies with an extensive publication record, including 25 research papers and Nine conference papers. I have also won best researcher award of UCP at faculty level. I have produced five PhDs and 17 MPhil/MS graduates. As a graduate of the National Academy of Higher Education and an HEC-PhD-approved supervisor, I am committed to advancing knowledge and fostering the growth of future media professionals. My research interests are journalism practice and political communication.

Qualification

PhD Media Studies The Islamia University of Bahawalpur 2018
MPhil Mass Communication Allama Iqbal Open University, Islamabad 2012
MA Mass Communication University of the Punjab, Lahore 2004

Experience

Assistant Professor and HoD University of Central Punjab, Lahore 2020 to date
Senior Producer Aap News (TV channel) , Gulberg Lahore 2019-2020
Senior Producer Dunya News (TV Channel) Abbot Road Lahore 2017-2019
Producer Express News (TV Channel) Kalma Chowk, Lahore 2007-2017
Sub-Editor The Post (English Daily) Lawrence Road Lahore 2005-2007

Publications

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  1. Amin, S., Ashraf, A., & Hussain, T. (2025). Relationship between Facebook use and desensitization to ethical issues: A study of university students in Lahore. Metallurgical and Materials Engineering, 554–563. https://metall-mater-eng.com/index.php/home/article/view/1608 (IF=0.9. HEC X Category)
  1. Ashraf, A., Minhas, S., & Amin, S. (2025). Fake news, ELM and information literacy: How social media users process false information in Pakistan. Journal of Media and Entrepreneurial Studies, 5(1). https://doi.org/10.56536/jmes.v5i1.63
  1. Nisa, M. Ashraf, A. (2024). Echo Chamber Effect of Fake Political News in Spreading Misinformation: A Study of Facebook Users in Pakistan with Moderating Role of Media Literacy, Remittances Review, 8 (1). 136-163. https://remittancesreview.com/menu-script/index.php/remittances/article/view/2136
  1. Atif Ashraf, Durrani, S. , & Hussain, D. T. (2024). Fear, Fair, or Favor? How Senior Journalists Practice Self-Censorship, A Study of Top News Channels in Pakistan. Journal of Professional Research in Social Sciences, 11(1), 128–154. https://doi.org/10.58932/MULA0024
  1. Saqib, M. Ashraf, A. (2024). Impression Management Strategies on Instagram: A Study of University Students in Faisalabad. Remittances Review, 9 (2), 2620-2650. https://remittancesreview.com/menu-script/index.php/remittances/article/view/1706/1117  (HEC X Category)
  1. Ashraf, A. (2024). Resilience-focused approach: Exploring practices of Pakistani journalists in covering flood risk. Journal of Media and Entrepreneurial Studies, 4, 107–117. https://www.jmes.pk/index.php/JMES/article/view/36 (HEC Y Category)
  1. Butt, A. R., & Ashraf, A. (2023). Patterns of Press Partisanship: A Framing Study Of Pre And Post Polls Of 2018 In Pakistan. Journal of Positive School Psychology, 2121-2136. https://journalppw.com/index.php/jpsp/article/view/17933/11236  (HEC X Category)
  1. Ikram, U., Ashraf, A., & Sadiqa, A. (2023). Construction of Climate Action News, Exploring Role of Media Professionals in Pakistan. Global Digital & Print Media Review, VI(II), 388-402. https://doi.org/10.31703/gdpmr.2023 (VI-II).28 (HEC Y Category)
  1. Yousafzai, D. M., & Ashraf, A. (2023). Media dynamics beyond the borders: A comprehensive analysis of the threats and challenges to cpec in global print media. Journal of Positive School Psychology , 7(6), 1419–1427. https://journalppw.com/index.php/jpsp/article/view/17889 (HEC X Category)
  1. Awais, S., Ashraf, A., Shabir, G., & Balouch, S. (2022). Resolving or Creating Conflicts Examining Role of Political Talk Shows in Pakistan. Sustainable Business and Society in Emerging Economies, 4(2), 303-316. https://doi.org/10.26710/sbsee.v4i2.2266 (HEC Y Category)
  1. Shabir, G., Ahmed, K., Ashraf, A., & Siddiqua, A. (2022). Role of Media in Strengthening Pakistan’s Image with Respect to Security. Sustainable Business and Society in Emerging Economies, 4(1), 247-260. https://doi.org/10.26710/sbsee.v4i1.2246 (HEC Y Category)
  1. Tahir, K., Ashraf, A., & Shabir, G. (2022). Portrayal of Parent- Children Relationship in Television Drama Serials of Journal of Business andSocial Review in Emerging Economies, 8(1), 51-60. https://doi.org/10.26710/jbsee.v8i1.2137 (HEC Y Category)
  1. Awais, S., Ashraf, A., & Shabir, G. (2021). Relationship between Representation of Violence against Women in TV Drama Serials and Reactivity of Viewers. Journal of Business and Social Review in Emerging Economies, 7(4), 821-833. https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1990 (HEC Y Category)
  1. Tahir, K., Ashraf, A., & Ghafar, M. ul. (2021). Portrayal of Parents and Children Behavior: A Study of TV Drama Serials in Global Digital& Print Media Review, IV(III), 20-30. https://www.gdpmrjournal.com/article/portrayal-of-parents-and-children-behavior-a-study-of-tv-drama-serials-in-pakistan (HEC Y Category)
  1. A Siddiqua, K Sultan, A Ashraf, G (2021). Abrogation of Article 370and the Media Framing of Kashmir Conf-lict: A Pursuit for Re-conciliatory Approach. Sustainable Business and Society in Emerging Economies 3 (3),133-146. https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/1839 (HEC Y Category)
  1. Awais, S. Ashraf, A. Hassan, T. (2021). Violence against Women Treated as an act of Violence or as a Normal Practice: A Study of Pakistani TV Drama Serials. Elementary Education Online, 20 (1), 3213-3227. https://ilkogretim-online.org/index.php/pub/article/view/2636 (HEC Category X)
  1. Siddiqa, A. Ashraf, A. Shabir, G. Ghaznavi, Q. (2021). Framing of Kashmir Conflict in Elite Pakistani and Indian Newspapers after Revocation of Special Status of the Disputed Territory. Journal of Business and Social Review in Emerging Economies, 7 (1), 291-300. https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1621 (HEC Category Y)
  1. Ashraf, A. Rashid, H. Shabir, G. Ghaznavi, Q. (2021) Coronavirus and Cognitive Dissonance, Behavior of Pakistanis During Pandemic Peak: A Study of Educated and Uneducated Citizens of Lahore. Journal of Business and Social Review in Emerging Economies, 7 (1),149-158. https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1570 (HEC Category Y)
  1. Rashid, S. Ashraf, A. Ali, S. (2021) Where We Stand: Shift to Online Communication Patterns by Public Relations Practitioners. Global MediaJournal. 8(1). https://online.aiou.edu.pk/LIVE_SITE/SAB/gmj/GMJ%20Spring%202020/06.pdf (HEC Category Y)
  1. Ullah, Faiz. Ashraf, Dr. (2021) Gender Portrayal in Outdoor Advertising inPunjab and Khyber Pakhtunkhwa (KPK) Provinces of Pakistan. Journal of Peace, Development & Communication 4(3), 109-131. https://pdfpk.net/pdf/wp-content/uploads/2021/01/Gender-Portrayal-in-Outdoor-Advertising-in-Punjab-and-Khyber-Pakhtunkhwa-KPK-Provinces-of-Pakistan.pdf (HEC Category Y)
  1. Siddiqa,A. Shabir, G. Ashraf, A. Khaliq, A. (2020) Media Framing of Pandemics: A Case Study of the Coverage of COVID-19 in Elite Newspapersof Journal of Business and Social Review in Emerging Economies, 6(4, 1267-1275. https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1410(HEC Category Y)
  1. Shabir, G. Ashraf, A. Shah, B. Ghaznavi, Q. (2020) Compromised Autonomy: The Impact of Social Pressures on Editorial Decision Making in Top News Channels of Global Media Journal, 8 (2), 56-72. https://online.aiou.edu.pk/LIVE_SITE/SAB/gmj/GMJ%20Fall%202019/04.pdf (HEC Category Y)
  1. Shabir, G. Ashraf, A. Rasool, F. Ghaznavi, Q. (2020). Dependence of Editorial Independence, Influence of Economic Factors on News Channels in Pakistan. Journal of Business and Social Review in Emerging Economies, 6(2), 883- 892. https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1269 (HEC Category Y)
  1. Ashraf, A. Shabir, G. (2019) Impact of Political Environment on Media Freedom in Journal of South Asian Studies, 34 (1), 250-263. https://pu.edu.pk/images/journal/csas/PDF/14_v34_1_19.pdf (HEC Category X)
  2. Safdar, G. Khan, AW. Ashraf, A. (2017). Image of war on terror into minds of people. The Government, 81-94. https://sujo.usindh.edu.pk/index.php/THE-GOVERNMENT/article/view/1366 (HEC Category Y)

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