Dr. Ayesha Sadiqa

Dr. Ayesha Sadiqa

Dr. Ayesha Sadiqa

Senior Lecturer

ayesha.sadiqa@ucp.edu.pk
Ext: 221

Dr. Ayesha Sadiqa has completed her PhD from University of Punjab, Lahore. She has earned her MPhil in Mass Communication with specialization in Theory & Research from University of Punjab, Lahore. She got 1st division throughout her academic career including B.Ed, M.Ed and TEFL (Teaching of English as Foreign Language). She served as visiting faculty at University of Punjab and Education University, Lahore. She also served as lecturer at Government Science College, Lahore before joining UCP. Her areas of research include communication theory, development communication, health communication and women studies in Media. She won a research competition “IEEE Xplore Challenge for Researchers in Pakistan” Award from IEEE Xplore in 2020. Dr. Sadiqa was also awarded with a best teacher award by “Youth Parliament” in Women Empowerment Summit 2022.

PhD Mass Communication University of the Punjab 2022
M.Ed Education University of Sargodha 2015
TEFL English AIOU 2014
MPhil Mass Communication University of the Punjab 2013
B.Ed Education AIOU 2012
M.Sc Mass Communication University of the Punjab 2010
Senior Lecturer University of Central Punjab January 2020 - Present
Lecturer University of Central Punjab Nov 2016- December 2019
Lecturer Govt Science College Wahdat road Lahore Oct 2015- Oct 2016
1Sadiqa, A., & Shahid, F. (2022). Working and Non-Working Women Exposure to Mass Media and Usage of Family Planning Methods: Perceptions and Experiences of Maternal Health. Pakistan Journal of Applied Social Sciences, 13(1), 41-59.
2Sadiqa, A., Saleem, N., & Shahid, F. (2021). Housewives’ Media Exposure and Reproductive Health Awareness: A Case of Lahore, Pakistan. Journal of Media & Communication, 2(2), 127-142.
3Sadiqa, A., & Saleem, N. (2021). Exploring Media Exposure and Perception of Married Urban Women about their Empowerment in Lahore, Pakistan: A Qualitative Study. VFAST Transactions on Education and Social Sciences, 9(4), 01-08.

Conference Paper

1Sadiqa, A., Ashraf, A., & Hassan, T.U. [2022, 30-31 March]. Gaming Disorder in Pre-Adolescents, A Study of Mothers’ Perception (Paper Presentation). International Conference on Substance Use Disorder- ICSUD22. Lahore, Pakistan
2Sadiqa, A., Saleem, N., & Shahid, F. (2022, February). Exploring the Impact of Cultural Norms and Exposure to Mass Media on Maternal Health Consciousness of Women (Paper Presentation). AMCAP-UO-2022 INTERNATIONAL MEDIA CONFERENCE. Health and Well-being in (Post) Pandemic World: Roles and Responsibilities of Media & Communication. Okara, Pakistan
3Sheikh, M. U., Sadiqa, A. (2018). Media Ethics: Depiction of Social Issues Through TV Dramas (Paper Presentation). International Media Conference, Lahore, Pakistan.

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