Dr. Ayesha Sadiqa
Assistant Professor
Ext: 221
Dr. Ayesha Sadiqa has completed her PhD from University of Punjab, Lahore. She has earned her MPhil in Mass Communication with specialization in Theory & Research from University of the Punjab, Lahore. She got 1st division throughout her academic career including B.Ed, M.Ed and TEFL (Teaching of English as Foreign Language). She has served as visiting faculty at University of Punjab and Education University, Lahore. She also served as lecturer at Government Science College, Lahore before joining UCP. Her areas of research include communication theory, development communication, health communication and women studies in Media. Moreover, she won a research competition “IEEE Xplore Challenge for Researchers in Pakistan” Award from IEEE Xplore in 2020. Dr. Sadiqa was also awarded with a best teacher award by “Youth Parliament” in Women Empowerment Summit 2022.
| PhD | Mass Communication | University of the Punjab | 2022 |
| M.Ed | Education | University of Sargodha | 2015 |
| TEFL | English | AIOU | 2014 |
| MPhil | Mass Communication | University of the Punjab | 2013 |
| B.Ed | Education | AIOU | 2012 |
| M.Sc | Mass Communication | University of the Punjab | 2010 |
| Assistant Professor | University of Central Punjab | January 2023 to Present |
| Senior Lecturer | University of Central Punjab | Jan 2020 – Dec 2022 |
| Lecturer | University of Central Punjab | Nov 2016- December 2019 |
| Lecturer | Govt Science College Wahdat road Lahore | Oct 2015- Oct 2016 |
| 1 | Sadiqa, A., & Shahid, F. (2022). Working and Non-Working Women Exposure to Mass Media and Usage of Family Planning Methods: Perceptions and Experiences of Maternal Health. Pakistan Journal of Applied Social Sciences, 13(1), 41-59 |
| 2 | Sadiqa, A., Saleem, N., & Shahid, F. (2021). Housewives’ Media Exposure and Reproductive Health Awareness: A Case of Lahore, Pakistan. Journal of Media & Communication, 2(2), 127-142. |
| 3 | Sadiqa, A., & Saleem, N. (2021). Exploring Media Exposure and Perception of Married Urban Women about their Empowerment in Lahore, Pakistan: A Qualitative Study. VFAST Transactions on Education and Social Sciences, 9(4), 01-08 |
Conference Paper Presentation
| 1 | Sadiqa, A. (2023, Feb 03-04). Exploring the Role of Mass Media, Paramedical Staff and Disaster Management Authority in Crisis Response: A case of Pakistan [Paper Presentation] 9th South Asian Media and Cultural Studies Conference: Florida State University, The United States |
| 2 | Sadiqa, A., Saleem, N. (2023, Feb 02-03). Health Communication Through Mass Media and Maternal Health of Educated Women [Paper Presentation] 2nd International Conference on Media and Communication “Media, Science and Society in the Contemporary World”, The Islamia University of Bahawalpur, Pakistan |
| 3 | Sadiqa, A., Ashraf, A., & Hassan, T.U. (2022, 30-31 March). Gaming Disorder in Pre-Adolescents, A Study of Mothers’ Perception (Paper Presentation). International Conference on Substance Use Disorder- ICSUD22. Lahore, Pakistan |
| 4 | Sadiqa, A., Saleem, N., & Shahid, F. (2022, February). Exploring the Impact of Cultural Norms and Exposure to Mass Media on Maternal Health Consciousness of Women (Paper Presentation). AMCAP-UO-2022 INTERNATIONAL MEDIA CONFERENCE. Health and Well-being in (Post) Pandemic World: Roles and Responsibilities of Media & Communication. Okara, Pakistan |
| 5 | Sheikh, M. U., Sadiqa, A. (2018). Media Ethics: Depiction of Social Issues Through TV Dramas (Paper Presentation). International Media Conference, Lahore, Pakistan. |