Ms. Sadaf Zahra is a Lecturer at Faculty of Media and Communication Studies, University of Central Punjab, Lahore. She is associated with this institute since last 3 years. Besides working for an International Journal as reviewer she has served Dept. of Communication Studies, BZU, Multan as Visiting Lecturer. Currently, she is pursuing her PhD Degree (distinction in Course Work) from Institute of Communication Studies, University of the Punjab, Lahore. She has had her M.Phil. from Bahauddin Zakariya University, Multan with a distinction of Gold Medal. She has completed her BS (Hons.) from Virtual University of Pakistan, Lahore with distinction. She has research publications in HEC recognized journals and she has also presented her research work in several national and international conferences. Ms. Sadaf has hands-on experience with soft-wares like SPSS, NVivo, Endnote, Citavi and Mendeley etc. Her areas of interest in research include Feminism, Media Ethics, Health Communication, and Cyberbullying.