The nature, and objectives of firm, Optimization, The theory of Consumer Behavior, Theory of Production and Cost, Market Structure, Regulation, Optimization in the long-run, Managerial Economics is the application of economic theory and methodology to managerial decision making problems within various organizational settings such as a firm or a government agency. The emphasis in this course will be on demand analysis and estimation, production and cost analysis under different market conditions, forecasting and decision making under uncertainty. This course will enable the students to investigate major areas of management decision making in the context of various business oriented organizations for which economic analysis is a useful input. It shows how an economist’s understanding of certain phenomena may aid in the process of management.