Dr. Aisha Hakim
Assistant Professor
Aisha.hakim@ucp.edu.pk
Ext: 221
Ext: 221
Dr. Aisha Hakim has recently completed her PhD from University of the Punjab. She has done her MPhil in communication studies from Institute of Communication Studies and she also served at the same institute for four years. During her work at PU Ms. Aisha taught courses regarding media theories, fundamentals of PR and advertising, contemporary world media and also supervised thesis, documentaries and projects at MS and BS level. Ms. Aisha’s area of research interest is animated communication and development communication.
| PhD | Children and Media | School of Media and Communication Studies, PU | 2022 |
| M. Phil | Professional Journalism | Institute of Communication Studies, PU | 2013 |
| M.Sc | Electronic Media | Institute of Communication Studies PU | 2010 |
| Lecturer | FMMC- UCP | 2020- till date |
| Lecturer | ICS, PU | 2014-2018 |
| 1 | Hakim, A., & Saleem, N. (2022). Evaluating Non-Animated Advertisement's Impact on Moral Behavior of School Children of Lahore City. Journal of the Research Society of Pakistan, 59(1), 198. |
| 2 | Hakim, A. (2022). Infiltration of Western Culture in Pakistani Society: A Study of Urdu Dubbed Turkish Dramas on Pakistani TV Channels. Annals of Social Sciences and Perspective, 3(1), 167-179. |