Dr. Ali Ashraf
Assistant Professor
ali.ashraf@ucp.edu.pk
Ext: 221
Ext: 221
Mr. Ali Ashraf has a vast experience in teaching, research, public relations, advertising and development sector. He has served as Public Relations Officer at University of Engineering and technology (UET) and Communication Officer at Pace 2 life welfare foundation. He is one of the pioneer team member of Pakistan largest educational website www.ilmkidunya.com. New media technologies and health communication has been his prime interest for research as well as professional practice. He has been producing and hosting various programs for different TV channels. Among his various projects he has produced documentary for UNSW Australia.
| M.Phil | Research | Institute of Communication Studies, University of Punjab. | 2013 |
| Senior lecturer | Faculty of Media & Communication Studies, UCP. | 2019 to date |
| Public Relations Officer | University of Engineering and Technology, Lahore. | 2017 |
| Senior lecturer | Faculty of Media & Communication Studies, UCP | 2014 |
| Lecturer | Superior university Lahore | 2013 |
| Lecturer | Minhaj University Lahore | 2011 |
| 1 | Ashraf, A., Hassan, T. U., & Ali, F. (2020). Evaluating the Effectiveness of News Management Software’ s: A Study of Pakistan News Channels. The Journal of Social Sciences Research, 6(8), 727-736. |
| 2 | Ashraf, A., & Baig, F. (2021). Evaluating the effectiveness of information systems in media organization: a study of Pakistan news TV. Journal of Media Studies, 36(2). |
| 3 | Hussain, M., Saeed, R., & Ashraf, A. (2021). Facebook Use for Political Motives Difference in Time Patterns and Student Demographics. Journal of Media Studies, 36(1). |
| 4 | Awais, M., Abbas, S., Ali, F., & Ashraf, A. (2020). Media exposure and fear about crime: an application of mediated fear model. Journal of social sciences research, The, 6(7), 720-726. |
| 5 | Zahra, M. F., Ali, A. S., Ashraf, A., Farooqi, A., & Akhtar, F. (2021). COVID-19 Related Information and Psychological Wellbeing: Mediating Role of Employment Uncertainty among Pakistani People. The Journal of Social Sciences Research, 7(1), 22-30. |
| 6 | Hassan, A., Saleem, S. M. S., & Ashraf, A. (2022). Media conformity with foreign policy in India and Pakistan: Frame analysis of Baluchistan separatists movement and Khalistan movement. Journal of Media & Communication (JMC), 3(1). |
| 7 | Ahmad, B., Ali, M. I., & Ashraf, A. (2024). The Impact of Private Television Crime Shows on Youth: Examining the Link Between Media Consumption and Aggressive Behaviour. Global Mass Communication Review, IX(I), 51-61. https://doi.org/10.31703/gmcr.2024(IX-I).04 |
| 8 | Ashraf, A., Tayyib, M., Awais, M., & Ali, F. (2020). Effects of job insecurity on media professionals of Pakistan. Journal of Organizational Culture, Communications and Conflict, 24, 1-15. |