Qualitative research has made significant contributions to the field of Social Sciences by developing better understandings of social issues in the world. This perspective provides meaningful interpretations of complex variables that quantitative methods are unable to do. It is not an alternative to quantitative approach rather it supplements it by adding value in the form of meaningful interpretations to its quantitative data. Qualitative research approach is widely utilized by academic and practitioners globally to leverage its benefits. Put it simply, it answers the questions of why and how a phenomenon happened rather than what happened.