Dean, Faculty of Media and Mass Communication
Prof. Dr. Fawad Baig
Dean,
Faculty of Media and Mass Communication
Prof. Dr. Fawad Baig serves as Dean and Professor at the Faculty of Media and Mass Communication (FMMC), University of Central Punjab (UCP). He has 24 years of experience in academia and the television industry. He holds PhD degrees in Media & Communication Studies (Areas: Media Systems & Political Parallelism) from Technische Universität Dresden (TUD), Germany, graduating Magna Cum Laude (High Distinction), and in Computer Science (Areas: Adaptive Hypermedia & E-Learning) from the University of Education, Lahore. He also completed doctoral courses at Aarhus University (Denmark), NTNU (Norway), and the University of Perugia (Italy). Before joining academia, he served at Pakistan Television (PTV) for 14 years as Producer Programs/TV Director, producing 35 television projects, including dramas and documentaries. He has also directed and produced independent short films. His academic contributions include 35 research publications and 17 international conference papers, presented at leading forums such as ICA, IAMCR, ECREA, WAPOR, and the International Journal of Press/Politics Conference at the University of Oxford. He received the Naomi C. Turner Prize for Best Paper at the WAPOR Conference in Portugal in 2017 and the Best Researcher & Innovator Award at UCP. He serves as Editor-in-Chief of the UCP Journal of Mass Communication, is a Member of the Punjab Film City Authority, and has led a British Council-funded academic mobility project as Principal Investigator. He has organized an international media conference and three media symposiums, led the organization of film festivals and workshops, and supervised 9 PhD dissertations and 12 MPhil/MS theses & film projects.
Faculty of Media and Mass Communication
Dr. Atif Ashraf
Assistant Professor & HoD, Department of Film, TV and Digital Media and Department of Media & Mass Communication
With over 20 years of experience in the media industry and academia, including roles as a Producer at Express News and as a Senior Producer and Shift in charge at Dunya TV and Aap News, I bring a wealth of expertise in content creation, academic research, production, editing, and news management. Currently I am serving as an Assistant Professor and HoD at the Faculty of Media and Mass Communication since March 2020, I hold a PhD in Media Studies with an extensive publication record, including 25 research papers and Nine conference papers. I have also won best researcher award of UCP at faculty level. I have produced five PhDs and 17 MPhil/MS graduates. As a graduate of the National Academy of Higher Education and an HEC-PhD-approved supervisor, I am committed to advancing knowledge and fostering the growth of future media professionals. My research interests are journalism practice and political communication.
Dr. Sadaf Zahra
Assistant Professor &
Editor (UCPJMC)
Dr. Sadaf Zahra is an Assistant Professorat Faculty of Media and Mass Communication, University of Central Punjab, Lahore. She has recently completed her PhD in Communication Studies from University of the Punjab, Lahore. She did her M.Phil. from Bahauddin Zakariya University, Multan with a distinction of Gold Medal. She is associated with University of Central Punjab since 2017; firstly, as Research Associate and then as Lecturer. Besides performing other various tasks at department level, she renders her services as head of departmental research committee, and Managing Editor of UCP Journal of Mass Communication. She is also working as reviewer of two International and one National Research Journal. She has more than 10 research publications in different HEC recognized journals likewise she has presented her research work in several national and international conferences. Ms. Zahra also has hands-on experience with soft-wares like SPSS, NVivo, Endnote, Citavi and Mendeley etc. Her areas of interest in research include Feminism, Media Ethics, Health Communication, and Cyberbullying.
Dr. Saleem Akhtar Maghrana
Assistant Professor &
(PhD Program Coordinator and FILO)
Dr. Saleem Akhtar is an accomplished academic and media professional with over 10 years of experience in teaching, research, and industry practice. He is currently serving as an Assistant Professor and MPhil/MS Program Coordinator at the Faculty of Media and Mass Communication, UCP. He holds a PhD in Media Studies and was a Visiting PhD Scholar at Cardiff University’s School of Journalism, Media, and Culture, UK. Additionally, he earned an MPhil in Communication Studies and an MBA from The CTL Euro College, Cyprus. With prior leadership roles as Head of Department at UCP TV and Production House, as well as production experience at GNN TV and Midas (Pvt.) Ltd., Dr. Saleem bridges academia and industry expertise. His research focuses on journalism, broadcast media, digital communication, and political communication, with multiple published papers and supervised theses at FMMC, UCP.
Mr. Rehman Nasir
Principal Lecturer & Senior Coordinator BS Program
Mr. Muhammad Shahid
Principal Lecturer &
(MS/MPhil / Program Coordinator of Film and Digital Media)
Mr. Muhammad Shahid has recently joined Faculty of Media & Mass Communication, UCP as Senior Lecturer. He did Masters in Film and Television in 2012 and received his MPhil degree in Communication Studies from University of the Punjab, Lahore in 2015. Mr. Shahid has more than 12 years of professional work experience in the field of TV drama, Film, Documentary and Program Productions. He has also worked with reputable media outlets like UMT, Dunya TV, Geo Tv (Programming Department), Beyond Borders (Pvt) Ltd, Message Communications and Channel Tek (Pvt) Ltd.
Mr. Muhammad Kamran Butt
Principal Lecturer
Mr. Kamran Butt is the focal person of BS Film, TV & Digital Media at Faculty of Media and Mass communication. His is doing his PhD in Media & Communication Studies. He has more than 14 years of experience in electronic media. He has worked as Producer & Executive Producer for Geo News and AAP News respectively. He has served as visiting faculty of National College of Arts, University of the Punjab and BNU. Mr. Kamran holds two MPhil degrees in Sociology and Communication Studies. He has completed his Chevening fellowship under title, “Good governance in a changing world, media, politics and society” from University of Westminster London. He has done training course designed for journalists under title, “Communicating Labour Rights”, from International training centre, Turin, Italy. He has won number of national and international awards for his documentaries including, ILO media award of best labour and gender story of the year. He has also won “White Ribbon (best documentary) media award”.
Mr. Mian Muhammad Nasir Mazher
Principal Lecturer
Mr. Omer Saeed Qureshi
Senior Lecturer
Mr. Omer Saeed Qureshi is a Director, Cinematographer and Editor. His career has spanned around producing TV commercials and digital video content for esteemed brands such as TECNO, Realme, and Infnix along with various video songs. He has worked in the production team of Faseh Bari Khan’s latest short film, ‘Gulzar’. Omer completed his BA (Hons) in Theatre, Film and Television from BNU, 2017 followed by M.Phil. in Media & Communication Studies from UCP in 2021. Currently, he is enrolled as Ph.D. Media and Communication Studies student at University of Central Punjab (UCP).
Ms. Ashbeelah Shafaqat Ali
Senior Lecturer
& (MS/MPhil / Program Coordinator of Advertising & PR)
I am Ashbeelah Shafaqat Ali, a Lecturer at the Faculty of Media and Mass Communication, UCP. My research focuses on various areas, with particular emphasis on media psychology, gender and media, and media effects.
Ms. Mariam Irshad
Lecturer
Ms. Mariyam Idrees
Lecturer
Syed Ali Mazahir Hamdani
Lecturer
Ms. Rubab Nofal Shahid
Associate Producer, Production House
Mr. Sohail Anwaar
Associate Producer – UCP FM Radio
Hamza Sohail
Cameraman, Production House
Aamir Bhatti
Cameraman, Production House
Mr. Abrar Ashraf
Non-Linear Editor, Production House
Mr. Farhan Afzal
Transmission officer – UCP FM Radio
Mr. Muhammad Sualeh Haider
Transmission Officer – UCP FM Radio
Mr. Mustafa Yasir
Transmission Officer
A seasoned Broadcast and Media Professional with over 18 years of experience in FM radio broadcasting, transmission management, technical operations, and multimedia production, he has worked with some of Pakistan's leading radio networks, including transmission operations, supervises technical workflows, and leads the technical team to ensure uninterrupted, high-quality broadcasting. His expertise encompasses live broadcast transmission, studio operations, audio post-production, sound editing and design, station imaging, program production, documentaries, commercials, promotional content, and technical support for broadcast productions. Recognized for his technical excellence, leadership, and commitment to maintaining the highest broadcast standards, he has consistently ensured seamless transmission while delivering creative, technically robust, and audience-focused media productions that contribute significantly to the success of UCP Radio FM92.6.
Syed Zeeshan Haider Naqvi
Transmission Officer
A highly experienced Broadcast and Media specialist with 17 years in FM radio operations, transmission oversight, technical management, and multimedia content development. He has been associated with Pakistan’s prominent radio network FM100 for 9 years and currently manages core broadcasting functions at UCP Radio FM 92.6.He directs transmission operations, monitors technical workflows.His areas of expertise include live transmission management, studio handling, audio editing and mixing, sound design, station branding, show production, documentary making, commercial and promo creation, and providing technical support for all broadcast activities. Acknowledged for his technical proficiency, and dedication to broadcast excellence, he has played a key role in ensuring smooth transmission and producing engaging, technically sound, and listener-centric content that has significantly contributed to the growth and reputation of UCP Radio FM 92.6.
